营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    新奥尔良旅游营销公司: 360i的离线播放列表

    案例简介:

    新奥尔良旅游营销公司: 360i的离线播放列表

    案例简介:

    New Orleans Tourism Marketing Corporation: Offline Playlist by 360i

    案例简介:

    New Orleans Tourism Marketing Corporation: Offline Playlist by 360i

    案例简介:

    新奥尔良旅游营销公司: 360i的离线播放列表

    暂无简介

    New Orleans Tourism Marketing Corporation: Offline Playlist by 360i

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: 360i

    案例详情

    New Orleans Tourism Marketing Corporation (NOTMC) has taken Spotify data offline to create a first-of-its-kind music experience that celebrates the musical significance and diversity of New Orleans.The live concert was curated using Spotify data, bringing listeners from all over the country who share a passion for the music of New Orleans together for a private, live concert at the iconic Preservation Hall. Footage from the concert, which was documented by the legendary rock-and-roll photographer Danny Clinch among others, is being developed into a trailer, Spotify album, and a full-length film to debut in early 2020.The playlist featured classic New Orleans artists, including Preservation Hall Jazz Band, Jon Batiste and Curren$y, among many other incredible performers. Using data from the Spotify playlist, NOTMC selected an exclusive group of listeners with nothing in common but their love for New Orleans music to experience the “Offline Playlist” live, with the artists performing for them exclusively at the iconic venue Preservation Hall. Collectively, the performing artists have more than 100 million Spotify streams and six Grammy nominations, and they all came together for the first-time for this experience. This is the first Spotify playlist to be recreated live, and also developed into a full-length documentary.Credits360iMenno Kluin, Chief Creative OfficerFrank Cartagena, Executive Creative DirectorSam Shepherd, Executive Creative DirectorAndrew Hunter, Creative DirectorDoug Murray, Creative DirectorChristian Napolitano, Associate CopywriterTaylor Roberts, Associate Art DirectorBrian Gartside, Design Director Sophia DelPlato, DesignerPJ Sibille, Account DirectorScott Daly, EVP MediaMelissa Flaherty, Media SupervisorLiana Comito, Media ManagerLeslie Brennan, Strategy DirectorScott Slattery, Senior Director Influencer Marketing & PREmily Rizzo, Associate Manager Influencer Marketing & PRCarissa Ranelycke, Head of Integrated ProductionCarly Salaman, Executive ProducerLinda Ferrara, Business AffairsProductionProduced by 11 DaysShelby Hunter, Executive ProducerBrian C. Miller Richard, DirectorCindy Fertitta, ProducerNatalie Kingston, DPPete Slife, Editor Michelle Morris, AnimatorMix by Carl Mandelbaum at Plush StudiosColor by Kath Raisch at Company 3Performers:Preservation Hall Jazz BandCharlie Gabriel, sax & vocalBen Jaffe, bassClint Maedgen, sax & vocalRonell Johnson, trombone & vocalWalter Harris, drumsKyle Roussel, piano & keysBranden Lewis, trumpet & vocalJon BatisteMannie FreshBoyfriendAmanda ShawAlynda Segarra p/k/a Hurray for the Riff RaffIrma ThomasCurren$yDirty Dozen Brass BandWalter Wolfman WashingtonCraig AdamsPreservation HallBen Jaffe / Creative DirectorRon Rona / Artistic DirectorMike Martinovich / ManagerHoward Lambert / Director of OperationsGreg Lucas / Executive Director, Preservation Hall FoundationMatt Aguiluz / Studio Engineer/Production ManagerBruce Barielle/ Audio Kailee Brooks / Events ManagerGia Monteleone / Director of Special EventsDino Gankendorff, Legal Counsel

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入