Launched with a riddle, an unconventional tourism campaign called “Where Am I?” is challenging public perceptions about Ontario – and how travel advertising can be done. Provoking mystery and surprise, a campaign developed for the Ontario Tourism Marketing Partnership Corporation (OTMPC) by FCB Toronto is showcasing Ontario in an unfamiliar way. The high profile, multi-channel campaign, targeting residents of Ontario and Montreal, is designed to increase awareness of Ontario as a travel destination and encourage tourism within the province by asking the question: “Where Am I?” CreditsCEO: Tyler Turnbull, CEO Chief Creative Officer: Jon Flannery, CCO Creative Director: Jeff Hilts, VP, Group Creative Director Nancy Crimi-­‐Lamanna, VP, Group Creative Director Art Director: Jeff Hilts, VP, Group Creative Director Rob Dean, Senior Art Director Cody Sabatine, Art Director Writer: Nancy Crimi-­‐Lamanna, VP, Group Creative Director Dave Delibato, Senior Copywriter Joseph Vernuccio, Copywriter Account Team: Sunil Sekhar, VP, Management Director Sarah Banks, VP, Business Director Violet Karbalaei, Account Supervisor Skye Gandy, Account Coordinator Agency Producer: Rea Kelly, Producer: Sumit Ajwani, Producer Project Manager:Kinga Karadi, VP, Operations Michelle Simpson, Senior Project Manager Emily Watkin, Project Coordinator Carly Roy, Project Coordinator Planner: Shelley Brown, VP, Chief Strategy Officer Heather Segal, VP, Planning Director Anastasia Tubanos, Senior Strategist Kristy Pleckaitis, Lead User Experience Shelagh Hartford, Digital Strategist Other:Jorge Vasconez, Agency Videographer/Editor Rob MacLean, VP, Director of Communications