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正确的东西
案例简介：简要解释 “正确的东西” -- 衡量宇航员对太空旅行的精神和身体准备程度 -- 是一个长期存在于文化词汇中的短语。我们想为火星人利用这一点，让观众真实地了解船员的评估过程。我们的故事在美国宇航局心理评估实验室展开，并在战神 3 号机组完成为期 10 天的隔离测试后不久开始。补充数据，即强调个人船员和一系列心理测量学。尽管这部电影的大部分营销材料都有一个黑暗的基调，集中在故事的生存元素，但火星有一个非常人性化的基调，在幽默和戏剧之间摇摆。“正确的东西” 是明确设计来捕捉这个元素并介绍每个船员的个性。 条目摘要 导致太空生存电影的宣传视频和内容通常侧重于创造悬念和描绘一个黯淡的场景。我们想以不同的方式介绍我们的角色，通过建立一个情感背景故事，让人们以一种非常受角色驱动的方式第一次看到这部电影的全明星阵容。《正确的东西》是在火星人被拍摄的时候拍摄的。我们制作了一个强有力的、敏捷的剧本，有即兴创作的空间，并与每个演员合作，因为他们可以在故事片的拍摄场景之间使用。这部短片在美国宇航局的支持下，在多个社交渠道推出，真实的美国宇航局宇航员马西米诺等。) 、 20 世纪福克斯和演员 (杰西卡 · 查斯坦、迈克尔 · 培尼亚、阿克塞尔 · 亨尼、凯特 · 马拉等)。它通过额外的角色内容和任务内容的反馈得到了增强。
正确的东西
案例简介：Brief Explanation “The right stuff”—the measure of an astronaut’s mental and physical readiness for space travel—is a phrase that has long been in the cultural lexicon. We wanted to leverage this for The Martian and give audiences an authentic look at the crew’s assessment process. Our story unfolds in a NASA Psych Evaluation laboratory and is set shortly after the Ares 3 crew has completed a 10-day isolation test. Complementary data viz highlights individual crew members and a range of psychometrics.Despite much of the film’s marketing materials having a darker tone that focused on the survival elements of the story, The Martian has a very human tone that oscillates between humor and drama. “The Right Stuff” was explicitly designed to capture this element and introduce each crew member’s personality. Entry Summary Promotional videos and content leading up to space survival films usually focus on creating suspense and painting a bleak scenario. We wanted to introduce our characters differently, by establishing an emotional back story and giving people their first look at the film’s all-star cast in a very character-driven way. “The Right Stuff” was shot on set as The Martian was being filmed. We worked on a punchy, agile script, with room for improvisation and worked with each actor as they were available in between shooting scenes for the feature film. The short film was launched across multiple social channels with support from NASA, real-life NASA astronauts (Buzz Aldrin, Michael J. Massimino, etc.), 20th Century Fox, and the cast (Jessica Chastain, Michael Peña, Aksel Hennie, Kate Mara, etc). It was augmented by a feed of additional character content and mission content.
The Right Stuff
案例简介：简要解释 “正确的东西” -- 衡量宇航员对太空旅行的精神和身体准备程度 -- 是一个长期存在于文化词汇中的短语。我们想为火星人利用这一点，让观众真实地了解船员的评估过程。我们的故事在美国宇航局心理评估实验室展开，并在战神 3 号机组完成为期 10 天的隔离测试后不久开始。补充数据，即强调个人船员和一系列心理测量学。尽管这部电影的大部分营销材料都有一个黑暗的基调，集中在故事的生存元素，但火星有一个非常人性化的基调，在幽默和戏剧之间摇摆。“正确的东西” 是明确设计来捕捉这个元素并介绍每个船员的个性。 条目摘要 导致太空生存电影的宣传视频和内容通常侧重于创造悬念和描绘一个黯淡的场景。我们想以不同的方式介绍我们的角色，通过建立一个情感背景故事，让人们以一种非常受角色驱动的方式第一次看到这部电影的全明星阵容。《正确的东西》是在火星人被拍摄的时候拍摄的。我们制作了一个强有力的、敏捷的剧本，有即兴创作的空间，并与每个演员合作，因为他们可以在故事片的拍摄场景之间使用。这部短片在美国宇航局的支持下，在多个社交渠道推出，真实的美国宇航局宇航员马西米诺等。) 、 20 世纪福克斯和演员 (杰西卡 · 查斯坦、迈克尔 · 培尼亚、阿克塞尔 · 亨尼、凯特 · 马拉等)。它通过额外的角色内容和任务内容的反馈得到了增强。
The Right Stuff
案例简介：Brief Explanation “The right stuff”—the measure of an astronaut’s mental and physical readiness for space travel—is a phrase that has long been in the cultural lexicon. We wanted to leverage this for The Martian and give audiences an authentic look at the crew’s assessment process. Our story unfolds in a NASA Psych Evaluation laboratory and is set shortly after the Ares 3 crew has completed a 10-day isolation test. Complementary data viz highlights individual crew members and a range of psychometrics.Despite much of the film’s marketing materials having a darker tone that focused on the survival elements of the story, The Martian has a very human tone that oscillates between humor and drama. “The Right Stuff” was explicitly designed to capture this element and introduce each crew member’s personality. Entry Summary Promotional videos and content leading up to space survival films usually focus on creating suspense and painting a bleak scenario. We wanted to introduce our characters differently, by establishing an emotional back story and giving people their first look at the film’s all-star cast in a very character-driven way. “The Right Stuff” was shot on set as The Martian was being filmed. We worked on a punchy, agile script, with room for improvisation and worked with each actor as they were available in between shooting scenes for the feature film. The short film was launched across multiple social channels with support from NASA, real-life NASA astronauts (Buzz Aldrin, Michael J. Massimino, etc.), 20th Century Fox, and the cast (Jessica Chastain, Michael Peña, Aksel Hennie, Kate Mara, etc). It was augmented by a feed of additional character content and mission content.
正确的东西
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The Right Stuff
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