Rat's Tale|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

老鼠的故事

案例简介：相关性紧凑的帖子时间表意味着一种直观和有机的编辑方法，包括根据某些故事要求即兴创作叙事。这决定了一个更本能和反动的编辑过程，不受先入为主的限制。简要解释在 NZTA 的《 rats tale 》中，我们跟随我们真正的英雄经历了一系列他最疯狂的冒险，最终在他决定在一个晚上喝酒后不开车回家时与他一起着陆。现场讲述了如何通过坚果抓住一群肾上腺素爱好者，并通过展示如果你喝酒和开车，你可能会错过的东西来陶醉在寻求刺激的生活中。

老鼠的故事

案例简介：Relevancy A tight post schedule meant an intuitive and organic edit approach that included improvising the narrative based on certain story requirements. This dictated a more instinctive and reactionary editorial process not limited by preconception. BriefExplanation In NZTA’s ‘Rat’s Tale’, we follow our bonafide hero through a series of his wildest adventures and ultimately land with him at his decision not to drive home after drinking one night. The spot sets about grabbing an audience of adrenaline loving bogans by the nuts and revelling in the thrill seeker life by showing just what you might be missing out on if you drink and drive.