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老鼠的故事-60”
案例简介：EntrySummary 对于许多问题来说，这些年轻的农村男孩是政府信息过多的目标受众: 说服他们少喝酒，不吸毒，进行安全的性行为, 少一点暴力，戒烟。为了让他们在自己的世界中接受政府的信息，需要庆祝他们是什么样的人，而不是瞧不起他们或者把他们当成愚蠢的人。我们让他们成为英雄，让他们自己的世界成为他们接受我们信息的动力。 简要解释 年轻、乡下人、新西兰人用他们所做的一切来突破极限，包括酒后驾车。他们不想让政府告诉他们该做什么，也不想让他们因为打电话错而感到难过。他们也不害怕死亡。“拉特尔” 没有对观众做出判断，而是让酒后驾车受伤成为一个不值得冒的风险，因为他们庆祝这些小伙子们为之而活的东西 -- 和他们的同伴在户外，把它撕成碎片。狩猎、摔跤、赛车 -- 这是一种忙碌、不妥协的生活 -- 任何因酒后驾驶受伤而靠边站的人都会被留下。老鼠会冒险吗？
老鼠的故事-60”
案例简介：EntrySummary A high-risk group for many issues, these young rural guys are the target audience for a plethora of government messages: persuading them to drink less, not take drugs, have safe sex, be less violent, and quit smoking. For them to adopt a government message into their worlds, it needed to celebrate the people they are, not look down on them or treat them as stupid. We made them the heroes, and let their own world be the motivation for them to adopt our message. BriefExplanation Young, provincial, Kiwi guys push the limits with everything they do, including driving drunk. They don't want the government telling them what to do or making them feel bad for making the wrong call. They also don't fear death. Instead of passing judgement on the audience, 'Rat’s Tale' makes a drink driving injury a risk not worth taking by celebrating the stuff these lads live for – being outdoors with their mates, tearing it up. Hunting, wrestling, racing – it’s a hectic, uncompromising life – and anyone sidelined with a drink driving injury will be left behind. Will Rats take the risk?
Rat's Tale - 60"
案例简介：EntrySummary 对于许多问题来说，这些年轻的农村男孩是政府信息过多的目标受众: 说服他们少喝酒，不吸毒，进行安全的性行为, 少一点暴力，戒烟。为了让他们在自己的世界中接受政府的信息，需要庆祝他们是什么样的人，而不是瞧不起他们或者把他们当成愚蠢的人。我们让他们成为英雄，让他们自己的世界成为他们接受我们信息的动力。 简要解释 年轻、乡下人、新西兰人用他们所做的一切来突破极限，包括酒后驾车。他们不想让政府告诉他们该做什么，也不想让他们因为打电话错而感到难过。他们也不害怕死亡。“拉特尔” 没有对观众做出判断，而是让酒后驾车受伤成为一个不值得冒的风险，因为他们庆祝这些小伙子们为之而活的东西 -- 和他们的同伴在户外，把它撕成碎片。狩猎、摔跤、赛车 -- 这是一种忙碌、不妥协的生活 -- 任何因酒后驾驶受伤而靠边站的人都会被留下。老鼠会冒险吗？
Rat's Tale - 60"
案例简介：EntrySummary A high-risk group for many issues, these young rural guys are the target audience for a plethora of government messages: persuading them to drink less, not take drugs, have safe sex, be less violent, and quit smoking. For them to adopt a government message into their worlds, it needed to celebrate the people they are, not look down on them or treat them as stupid. We made them the heroes, and let their own world be the motivation for them to adopt our message. BriefExplanation Young, provincial, Kiwi guys push the limits with everything they do, including driving drunk. They don't want the government telling them what to do or making them feel bad for making the wrong call. They also don't fear death. Instead of passing judgement on the audience, 'Rat’s Tale' makes a drink driving injury a risk not worth taking by celebrating the stuff these lads live for – being outdoors with their mates, tearing it up. Hunting, wrestling, racing – it’s a hectic, uncompromising life – and anyone sidelined with a drink driving injury will be left behind. Will Rats take the risk?
老鼠的故事-60”
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Rat's Tale - 60"
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基本信息
- 广告战役： #New Zealand Transport Agency-影视-dff3#
- 广告品牌： New Zealand Transport Agency
- 发布日期： 2000
- 行业领域： 公共事业
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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