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手臂摔跤
案例简介：你如何让 Youtube 上的年轻观众在你的广告上停留的时间超过不可避免的 5 秒？当大多数品牌试图引诱人们时，宜家却恰恰相反。我们恳求他们不要看长达 8 分钟的电影，因为除了无聊的日常生活，没有什么可看的。有了这种颠倒的心理，我们让目标群体 “都市地区的 18-35 岁儿童” 想继续关注，花时间关注宜家产品的品牌和产品。平均观看率为 3:15 分钟，远远高于行业标准。39% 甚至看了整个广告。
手臂摔跤
案例简介：How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
Armwrestling
案例简介：你如何让 Youtube 上的年轻观众在你的广告上停留的时间超过不可避免的 5 秒？当大多数品牌试图引诱人们时，宜家却恰恰相反。我们恳求他们不要看长达 8 分钟的电影，因为除了无聊的日常生活，没有什么可看的。有了这种颠倒的心理，我们让目标群体 “都市地区的 18-35 岁儿童” 想继续关注，花时间关注宜家产品的品牌和产品。平均观看率为 3:15 分钟，远远高于行业标准。39% 甚至看了整个广告。
Armwrestling
案例简介：How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
手臂摔跤
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Armwrestling
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