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宜家: 摔跤，洗碗，做
案例简介：
宜家: 摔跤，洗碗，做
案例简介：
IKEA: Armwrestling, Dishwashing, Making Out
案例简介：
IKEA: Armwrestling, Dishwashing, Making Out
案例简介：
宜家: 摔跤，洗碗，做
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IKEA: Armwrestling, Dishwashing, Making Out
暂无简介
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How do you get a young audience on Youtube to stay with your ad longer than the unavoidable 5 sec? When most brands try hard to seduce people Ikea did the exact opposite. We begged them NOT to watch the up to 8 minutes long films since there’s nothing to see except for boring, everyday life. With this reversed psychology we made the target group “18-35 year olds in metro areas” want to keep watching, spending time with the brand and the offerings on Ikea products. The average viewing rate was 3:15 minutes, far above industry standard. 39% even watched the whole ads.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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