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ElaN: Chinglish by J. Walter Thompson Shanghai
案例简介：
ElaN: Chinglish by J. Walter Thompson Shanghai
案例简介：
ElaN: Chinglish by J. Walter Thompson Shanghai
案例简介：
ElaN: Chinglish by J. Walter Thompson Shanghai
案例简介：
ElaN: Chinglish by J. Walter Thompson Shanghai
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ElaN: Chinglish by J. Walter Thompson Shanghai
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案例详情
J. Walter Thompson Shanghai and ElaN, a business translation service, launched print ads collecting snapshots of mistranslations across China to hilarious effects.These Chinese-English mistranslations are everywhere in China, from tourist signs to menus and printed on T-shirts, proving amusing and confusing to English speakers.Tortured translations such as “’Sixi roasted husband,’ anyone?” from menus to –“Racist park,” “Kiss and Ride” in road signs and finally, “F**ck the fruit area” in supermarkets.The key message: Get it right.CreditsExecutive Creative Director: Carlos CamachoSenior Creative Director: Supparat Thepparat / Theresa OngCreative Group Head: Nattagorn Thairattanasuwan / Pathida AkkarajindanonArt Director: Long Yao Chua / Nattagorn Thairattanasuwan / Supparat ThepparatCopywriter: Wei Shi / Pathida Akkarajindanon / Theresa Ong
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