SMILEMAKERS VIBRATORS|海报/平面|广告营销案例【ADGuider广告指南】

SMILEMAKERS 振动器

案例简介：简要解释包装需要感觉容易接近和没有威胁，使女性能够在没有焦虑的情况下将振动器放在篮子里 -- 而且还需要在没有实际展示的情况下对里面的产品产生兴趣。描述客户的简报创造一系列新的、独特的振动器，从品牌理念到产品和包装设计，在健康和美容部门销售 (从不在性用品商店)。设计过程包装采用了一种独特的生动活泼的插图风格，对于这个类别来说似乎是无辜的，同时也相当暗示性。我们需要传达盒子的内容; 产品的性质、优质质量和娱乐能力，所有这些都没有实际展示，也没有购买前检查的可能性。当你是药店里第一个振动器，没有人在那里期待你的时候，这不是一个小壮举。结果我们独特的有趣的振动器已经在世界 10 多个国家上市，并且不断增长，并在全球在线销售。

SMILEMAKERS 振动器

案例简介：Brief Explanation The packaging needed to feel accessible and non-threatening, enabling women to place a vibrator in their baskets without anxiety -- and it also needed to create interest in the product inside without actually showing it. Describe the brief from the client To create a new, unique range of vibrators, from brand idea through to product and packaging design, to be sold in health and beauty departments (never in sex shops). Design Process The packaging employs an illustration style that is uniquely playful and seemingly innocent for the category, whilst being fairly suggestive as well. We needed to communicate the contents of the box; the nature of the product, its premium quality and ability to entertain, all without actually showing it and with no possibility of a pre-purchase inspection. It’s no small feat when you’re the first vibrators in pharmacies and no one is expecting you there. Results Our unique range of playful vibrators are now on shelf in over 10 countries around the world, and growing, and are sold globally online.