本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
微笑制造者
案例简介：微笑制造者是一系列振动器，旨在坐在药店货架上。包装需要感觉容易接近和没有威胁，使女性能够在没有焦虑的情况下将振动器放在篮子里，还需要在没有实际展示的情况下对里面的产品产生兴趣。我们采用了一种有趣的插图风格，看起来是无辜的，同时也相当暗示性。它必须传达产品的性质、优质质量和娱乐能力，所有这些都没有购买前检查的可能性。
微笑制造者
案例简介：Smile Makers is a range of vibrators, designed to sit on pharmacy shelves. The packaging needed to feel accessible and non-threatening, enabling women to place a vibrator in their baskets without anxiety, and also needed to create interest in the product inside without actually showing it. We employed an illustration style that is playful and seemingly innocent for the category, while being fairly suggestive as well. It had to communicate the nature of the product, its premium quality and its ability to entertain, all without the possibility of a pre-purchase inspection.
Smile Makers
案例简介：微笑制造者是一系列振动器，旨在坐在药店货架上。包装需要感觉容易接近和没有威胁，使女性能够在没有焦虑的情况下将振动器放在篮子里，还需要在没有实际展示的情况下对里面的产品产生兴趣。我们采用了一种有趣的插图风格，看起来是无辜的，同时也相当暗示性。它必须传达产品的性质、优质质量和娱乐能力，所有这些都没有购买前检查的可能性。
Smile Makers
案例简介：Smile Makers is a range of vibrators, designed to sit on pharmacy shelves. The packaging needed to feel accessible and non-threatening, enabling women to place a vibrator in their baskets without anxiety, and also needed to create interest in the product inside without actually showing it. We employed an illustration style that is playful and seemingly innocent for the category, while being fairly suggestive as well. It had to communicate the nature of the product, its premium quality and its ability to entertain, all without the possibility of a pre-purchase inspection.
微笑制造者
暂无简介
Smile Makers
暂无简介
基本信息
- 广告战役： #Ramblin Brands-设计与品牌-e1210#
- 广告品牌： Ramblin Brands
- 发布日期： 2000
- 行业领域： 电器/办公 , 影音娱乐
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
