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夜间迁徙
案例简介:简要解释 “夜间迁徙” 由 45 个全 CG 动画鹿的 vfx 镜头组成。这部电影强调了这群人在晚上外出时的想法,他们穿着衣服去当地的水坑喝酒,无论是酒吧还是池塘。 在繁忙的周五或周六晚上进城,你会发现我们的行为与迁徙动物的行为没有太大不同。我们从不呆在酒吧、家庭聚会甚至音乐节的音乐舞台上。我们经常像一群人一样移动,因为夜间的大迁徙发生在全国各地。执行这个想法不仅仅是让一个品牌图标变得栩栩如生。重要的是,人们可以在鹿身上看到自己,从外出过夜,在街上昂首阔步,打一个繁忙的俱乐部,到在一个伟大的夜晚结束时抓住一个烤肉串。
夜间迁徙
案例简介:Brief Explanation "Nocturnal Migration" consists of 45 vfx shots of fully CG animated deer. The film emphasizes the group think behind nights out, the clannish mentality of people that dress up and go out to drink at their local watering holes, whether it's a bar or a pond. Head into the city on a busy Friday or Saturday night and you’ll see that our behaviour isn’t too different to that of migratory animals. We never stay at one pub, house party or even music stage at a festival. We constantly move like a herd as the great migration of the night happens all over the country. Executing the idea was more than just bringing a brand icon to life. It was important that people could see themselves in the deer, from heading out for the night, strutting down the street and hitting a busy club to grabbing a kebab at the end of a great night.
The Nocturnal Migration
案例简介:简要解释 “夜间迁徙” 由 45 个全 CG 动画鹿的 vfx 镜头组成。这部电影强调了这群人在晚上外出时的想法,他们穿着衣服去当地的水坑喝酒,无论是酒吧还是池塘。 在繁忙的周五或周六晚上进城,你会发现我们的行为与迁徙动物的行为没有太大不同。我们从不呆在酒吧、家庭聚会甚至音乐节的音乐舞台上。我们经常像一群人一样移动,因为夜间的大迁徙发生在全国各地。执行这个想法不仅仅是让一个品牌图标变得栩栩如生。重要的是,人们可以在鹿身上看到自己,从外出过夜,在街上昂首阔步,打一个繁忙的俱乐部,到在一个伟大的夜晚结束时抓住一个烤肉串。
The Nocturnal Migration
案例简介:Brief Explanation "Nocturnal Migration" consists of 45 vfx shots of fully CG animated deer. The film emphasizes the group think behind nights out, the clannish mentality of people that dress up and go out to drink at their local watering holes, whether it's a bar or a pond. Head into the city on a busy Friday or Saturday night and you’ll see that our behaviour isn’t too different to that of migratory animals. We never stay at one pub, house party or even music stage at a festival. We constantly move like a herd as the great migration of the night happens all over the country. Executing the idea was more than just bringing a brand icon to life. It was important that people could see themselves in the deer, from heading out for the night, strutting down the street and hitting a busy club to grabbing a kebab at the end of a great night.
夜间迁徙
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The Nocturnal Migration
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基本信息
- 广告品牌: Tooheys
- 发布日期: 2000
- 行业领域: 烟酒/送礼 , 饮食/特产
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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获得奖项:
- Cannes Lions 2012 银奖 影视制作(Visual Effects)
- Cannes Lions 2012 铜奖 影视制作(Animation)
- Cannes Lions 2012 铜奖 影视制作(Art Direction)
- Clio 2012 银奖 影视(Cinematography)
- Clio 2012 银奖 影视(Visual Effects)
- Clio 2012 铜奖 影视(Direction)
- Design and Art Direction 2012 年鉴奖 影视广告制作(Direction for Film Advertising)
- Design and Art Direction 2012 年鉴奖 影视广告制作(Special Effects for Film Advertising)
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