Mailbooks For Good|短视频|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

良好的邮件

案例简介：“电子邮件手册” 是一种专门设计的防尘套，它重新赠送阅读礼物，将书籍交到需要的人手中。一旦活动中的一本书完成，读者可以简单地把它的防尘套翻出来，把它包裹在书周围，然后把它变成一个完全合适的预付信封, 准备直接送到人行道图书馆 -- 一个为无家可归者提供书籍的慈善机构。与澳大利亚兰登书屋合作，“good mailbooks” 正在收集著名作家的成人和儿童书籍。

良好的邮件

案例简介：‘Mailbooks for Good’ is a specially designed dust jacket that re-gifts the gift of reading, putting books into the hands of those who need them. Once a book featured in the campaign has been finished, readers can simply turn its dust jacket inside out, wrapping it back around the book and turning it into a perfectly fitting, pre-paid envelope, ready to send directly to the Footpath Library – a charity that provides books for the homeless. In partnership with Random House Australia, ‘Mailbooks for Good’ is running a collection of adult and children's titles by prominent authors.