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英国
案例简介：解决方案 这部电影是故意创作的，看起来像一部经典的意大利电影。这种真实的感觉是让这个想法成功的关键 -- 所以字幕似乎颠覆了 “原创” 电影。演员被指示以一种时期的风格表演皮兰德罗对话，却不知道最终的字幕会如何操纵和颠覆它。目标是表演足够夸张，加上关于 “哈维 · 尼科尔斯” 的字幕，就会滑稽地电报。 EntrySummary 哈维 · 尼科尔斯是一家位于骑士桥的独家伦敦百货公司，专门经营设计师时装和家居用品。他们的客户代表着一个非常老练、旅行便利和有文化的观众，他们期望并回应这个品牌的聪明、知性和机智的广告。 简要解释 经典的路易吉 · 皮兰德罗戏剧《来吧，杜米 Vuoi 》的电影瞬间。一位戏剧性的恋人的争吵正在肆虐，这对夫妇在用意大利语打手势和热情地争论。他们的交流是英文字幕。但是我们慢慢暴露在开玩笑的幽默中，因为我们开始意识到字幕并没有反映真正的对话，而是让这对夫妇咒骂 “哈维 · 尼科尔斯” 偷窃他们所有的对话最好的奢侈品 -- 华伦天奴礼服, 阿玛尼唇膏，甚至杜兰特工匠意大利面。当一系列设计师物品在屏幕上闪烁时，场景以 “我们带走了意大利最好的东西” 这句话结束。这是为了庆祝哈维 · 尼科尔斯的 “英国”，这是意大利最好的季节性展示。
英国
案例简介：Solution The film is deliberately created to look like an authentic, aged piece of classic Italian cinema. This feeling of authenticity was key to making the idea work – so the subtitles appear to subvert the ‘original’ film. The actors were directed to perform the Pirandello dialogue in a period style without awareness of how it would be manipulated and subverted by the eventual subtitles. The goal being that the performance is sufficiently melodramatic that adding the subtitles about ‘Harvey Nichols’ telegraphs comedically. EntrySummary Harvey Nichols is an exclusive London department store based in Knightsbridge specializing in designer fashion and homewares. Their customers represent a very sophisticated, well-travelled and cultured audience who have would expect and respond to intelligent, knowing and witty advertising from this brand. BriefExplanation A cinematic moment from the classic Luigi Pirandello play “Come Tu Mi Vuoi”. A dramatic lovers’ tiff is raging, the couple pace around gesticulating and passionately arguing in Italian. Their exchange is subtitled in English. But we are slowly exposed to the tongue-in-cheek humor as we come to realize that the subtitles do not reflect the real dialogue but instead have the couple cursing ‘Harvey Nichols’ for pilfering all of their finest luxury goods – the Valentino dresses, the Armani lipstick and even the Durante artisan pasta. The scene is ended by the line “We’ve taken the best of Italy” as series of designer items flash across the screen. It is in celebration of ‘Britalia’ at Harvey Nichols – a seasonal showcase of the best of Italy.
Britalia
案例简介：解决方案 这部电影是故意创作的，看起来像一部经典的意大利电影。这种真实的感觉是让这个想法成功的关键 -- 所以字幕似乎颠覆了 “原创” 电影。演员被指示以一种时期的风格表演皮兰德罗对话，却不知道最终的字幕会如何操纵和颠覆它。目标是表演足够夸张，加上关于 “哈维 · 尼科尔斯” 的字幕，就会滑稽地电报。 EntrySummary 哈维 · 尼科尔斯是一家位于骑士桥的独家伦敦百货公司，专门经营设计师时装和家居用品。他们的客户代表着一个非常老练、旅行便利和有文化的观众，他们期望并回应这个品牌的聪明、知性和机智的广告。 简要解释 经典的路易吉 · 皮兰德罗戏剧《来吧，杜米 Vuoi 》的电影瞬间。一位戏剧性的恋人的争吵正在肆虐，这对夫妇在用意大利语打手势和热情地争论。他们的交流是英文字幕。但是我们慢慢暴露在开玩笑的幽默中，因为我们开始意识到字幕并没有反映真正的对话，而是让这对夫妇咒骂 “哈维 · 尼科尔斯” 偷窃他们所有的对话最好的奢侈品 -- 华伦天奴礼服, 阿玛尼唇膏，甚至杜兰特工匠意大利面。当一系列设计师物品在屏幕上闪烁时，场景以 “我们带走了意大利最好的东西” 这句话结束。这是为了庆祝哈维 · 尼科尔斯的 “英国”，这是意大利最好的季节性展示。
Britalia
案例简介：Solution The film is deliberately created to look like an authentic, aged piece of classic Italian cinema. This feeling of authenticity was key to making the idea work – so the subtitles appear to subvert the ‘original’ film. The actors were directed to perform the Pirandello dialogue in a period style without awareness of how it would be manipulated and subverted by the eventual subtitles. The goal being that the performance is sufficiently melodramatic that adding the subtitles about ‘Harvey Nichols’ telegraphs comedically. EntrySummary Harvey Nichols is an exclusive London department store based in Knightsbridge specializing in designer fashion and homewares. Their customers represent a very sophisticated, well-travelled and cultured audience who have would expect and respond to intelligent, knowing and witty advertising from this brand. BriefExplanation A cinematic moment from the classic Luigi Pirandello play “Come Tu Mi Vuoi”. A dramatic lovers’ tiff is raging, the couple pace around gesticulating and passionately arguing in Italian. Their exchange is subtitled in English. But we are slowly exposed to the tongue-in-cheek humor as we come to realize that the subtitles do not reflect the real dialogue but instead have the couple cursing ‘Harvey Nichols’ for pilfering all of their finest luxury goods – the Valentino dresses, the Armani lipstick and even the Durante artisan pasta. The scene is ended by the line “We’ve taken the best of Italy” as series of designer items flash across the screen. It is in celebration of ‘Britalia’ at Harvey Nichols – a seasonal showcase of the best of Italy.
英国
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Britalia
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