The Ancient Immunity Berry|微电影|广告营销案例【ADGuider广告指南】

古代免疫浆果

案例简介：广告代理商Humanaut为Sambucol创建了第一个作品，Sambucol是第一个销售含有黑接骨木的产品的品牌，研究表明支持免疫力。这一系列有趣的景点经历了千古之旅，以展示曾经被视为神奇，神秘药水的天然产品最终如何被证明具有药用特性，并传达出该公司的黑色接骨木补充剂提供免疫支持。几个世纪以来，黑色接骨木一直是人类免疫力的秘密，60秒的英雄广告开始时，观众被告知。现场？古罗马。 “我把我的酒做成酒，” 一位斜躺着的少女在黑色接骨木上乱说。在一个中世纪的村庄，农民通过在甜点和补品中添加抗氧化剂来利用这种品质。下一站？启蒙前。在整个现场，演员们打破了第四堵墙，在这里，女演员提到黑接骨木必须靠魔法工作。毕竟，科学还有待发明。然而，随着岁月的发展，考古学家的角色解释了如何。 “原来，这不是魔术。它是抗氧化剂 -- 其中很多，”他说，“ 所以他们把它装进一些地球上最强大的自然制造的、科学完善的增强免疫力的东西里，并称之为桑布科尔。” 除了60秒外，Facebook和Instagram还有30秒和15秒的执行和资产 (静态和gif)。 Sambucol是一种膳食补充剂，在美国作为免疫支持产品销售。在其生命的大部分时间里，该品牌都是一个利基产品咳嗽/感冒类别，大多数营销努力都致力于提高对黑接骨木的认识，然后利用品牌分销，最后获得品牌知名度，以吸引销售。它在所有主要的药店零售，大多数食品和杂货店，沃尔玛，塔吉特，好市多和许多独立的健康食品商店。 Humanaut副创意总监贝瑟尼·麦克斯菲尔德 (Bethany Maxfield) 表示: “坦率地说，我们最终是在挑战自己，让这个异想天开、怪异的免疫浆果历史世界感觉比我们预算的要大得多，也更广阔。”“我们知道我们想要所有这些令人敬畏的历史场景，但有些梦幻般的场景，以及强调故事的线性相机运动风格。我们最终创造的东西，以及我们采用的技术，是创造性思维的真正融合，需要很多人去做!“

古代免疫浆果

案例简介：Advertising agency Humanaut has created its first work for Sambucol, the first brand to emerge selling products that contain Black Elderberry, which research suggests supports immunity. The series of fun spots takes a trip through the ages to show how natural products that were once perceived as magical, mysterious potions were eventually proven to have medicinal properties and communicate that the company’s Black Elderberry supplements offer immune support. For centuries, the Black Elderberry has held the secret to mankind’s immunity, the audience is told as the 60-second hero ad opens. The scene? Ancient Rome. “I make mine into wine,” a chaise-reclining maiden snaps about Black Elderberry. In a medieval village, peasants take advantage of this quality by adding the antioxidants to desserts and tonics. Next stop? Pre-Enlightenment. Throughout the spot, the actors break the fourth wall, and here, the actress mentions that Black Elderberry must work by magic. After all, science has yet to be invented. However, as the years advance, an archeologist character explains how. “Turns out, it wasn’t magic. It was antioxidants—and a lot of them,” he says, “so they bottled it up into some of the most powerful nature-made, science-perfected immunity-boosting stuff on Earth and called it Sambucol.” Along with the 60-second, there are 30- and 15-second executions and assets (static and GIFs) for Facebook and Instagram. Sambucol is a dietary supplement that is marketed in the U.S. as an immune-support product. For most of its life, the brand was a niche product Cough/Cold category, and most marketing efforts went toward growing awareness of black elderberry, then capitalizing on brand distribution, and finally, gaining brand recognition to funnel into sales. It retails at all major drug stores, most food and grocery, Walmart, Target, Costco, and many independent health food stores. “Ultimately we were challenging ourselves with making this whimsical, weird immunity berry history world feel much larger and expansive than we had budget for, quite frankly,” said Bethany Maxfield, Associate Creative Director at Humanaut. “We knew we wanted all of these awesome historical, but somewhat fantastical, scenes to unfold, as well as a style of linear camera movements that emphasized the story. What we ended up creating, and the techniques that we employed, were a true melding of creative minds and took many hands to make!”