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母亲重返事业
案例简介：在瑞士，兼顾工作和家庭生活是一个巨大的挑战。这些数字不言自明: 超过50,000名瑞士母亲想重返工作岗位。但是，公司使他们很难重新进入劳动力市场: 条件困难，有真正责任的机会很少，而且往往缺乏未来的前景。这样，就失去了许多专业潜力，同时也失去了大量资金。这种情况估计使瑞士经济损失超过55亿法郎。雇主需要采取不同的方法。作为一家国有公司，SBB认识到将自己定位为现代创新企业的机会。除了引入适合家庭的工作条件外，SBB还启动了 “重返企业” 计划，这是一系列旨在增强瑞士母亲重返工作岗位的举措。为了对内部员工进行大规模的呼吁，SBB员工的孩子被邀请参加绘画工作室 (在Aargauer Kunsthaus)，这将使他们能够在艺术指导下为工作中的妈妈和爸爸画肖像。结合适当的标题，肖像系列用于广泛推出的在线和离线广告系列。瑞士法纳咨询公司为瑞士联邦铁路公司创建的综合广告，类别为: 运输。
母亲重返事业
案例简介：In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.
Mothers Back to Business
案例简介：在瑞士，兼顾工作和家庭生活是一个巨大的挑战。这些数字不言自明: 超过50,000名瑞士母亲想重返工作岗位。但是，公司使他们很难重新进入劳动力市场: 条件困难，有真正责任的机会很少，而且往往缺乏未来的前景。这样，就失去了许多专业潜力，同时也失去了大量资金。这种情况估计使瑞士经济损失超过55亿法郎。雇主需要采取不同的方法。作为一家国有公司，SBB认识到将自己定位为现代创新企业的机会。除了引入适合家庭的工作条件外，SBB还启动了 “重返企业” 计划，这是一系列旨在增强瑞士母亲重返工作岗位的举措。为了对内部员工进行大规模的呼吁，SBB员工的孩子被邀请参加绘画工作室 (在Aargauer Kunsthaus)，这将使他们能够在艺术指导下为工作中的妈妈和爸爸画肖像。结合适当的标题，肖像系列用于广泛推出的在线和离线广告系列。瑞士法纳咨询公司为瑞士联邦铁路公司创建的综合广告，类别为: 运输。
Mothers Back to Business
案例简介：In Switzerland, reconciling work and family life is a huge challenge. The numbers speak for themselves: more than 50,000 Swiss mothers would like to return to work. However, companies make it difficult for them to re-enter the labour market: conditions are difficult, there are few opportunities with real responsibility, and the prospects for the future are often lacking. In this way, a lot of professional potential is lost, along with a great deal of money. This situation is estimated to cost the Swiss economy more than 5.5 billion francs. Employers need to take a different approach. As a state-owned company, SBB recognises its opportunity to position itself as a modern and innovative enterprise. In addition to introducing family-friendly working conditions, SBB is launching the “Back to Business” programme – a set of initiatives designed to empower Swiss mothers to return to work. In an appeal to the internal workforce conducted on a large scale, children of SBB employees were invited to a painting workshop (at the Aargauer Kunsthaus) that would allow them to paint portraits of their mums and dads at work under artistic guidance. Combined with an appropriate headline, the portrait series is used in an online and offline campaign that is rolled out on a broad basis. Integrated advertisement created by Farner Consulting AG, Switzerland for Swiss Federal Railways, within the category: Transport.
母亲重返事业
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Mothers Back to Business
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