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太美了,不能打开
案例简介:学分
太美了,不能打开
案例简介:Credits
Too beautiful to be opened
案例简介:学分
Too beautiful to be opened
案例简介:Credits
太美了,不能打开
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Too beautiful to be opened
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Le Chocolat des Français is known for its chocolate quality but also for the unique design of its bars. Since the beginning, the brand conceived each packaging as a masterpiece, using artists’ talent. So beautiful bars, that some of consumers do not dare to open them and keep them as decoration. Playing with this original and exclusive brand use, TBWA\Paris agency created “Too beautiful to be opened”, a new campaign with 4 visuals to prove with humor that packaging is so beautiful that we prefer starving rather than open it. An advertising campaign built on the contrast between the happy brand universe and darker situations where characters prefer to die of hunger rather than eating their bars. This advertising campaign has been designed in collaboration with talented illustrators Ionomycin, Sylvain Escallon and Tim McDonagh, according to the brand DNA.
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