Talent Marcel, turns symphonis into paintings for Symphony Orchestra of São Paulo With a chip installed in conductor's baton, the master movements were mapped and transformed into paintings The São Paulo State Symphony Orchestra (Osesp) presents “See The Music”, a project that transforms iconic compositions into pieces of art. From a chip installed in maestra Marin Alsop’s baton, the movements captured as she conducted works such as Beethoven’s 5th Symphony, were mapped and transformed into paintings, causing a unique kinaesthetic experience for the spectator. Besides offering such a sensation by transforming musical pieces into objects, the “See The Music” project also explores the new possibilities of artistic manifestations enabled by technology. Via bluetooth, a gyroscope and an accelerometer installed in the baton, communicated with a software with 13 thousand lines of programming, created especially for the project, which captures the movements. The software’s data intelligence handles the complete decoding of different types of gestures, from the lightest to the more vibrant and energetic ones, turning them into paintings. Authors such as Debussy, Mozart and Tchaikovsky, among others, will have small excerpts of their most prominent works captured and transformed into works of art. “See The Music” is a technological experience created by Talent Marcel, the advertising agency for Osesp, in partnership with the group of instrumentalists, designed to commemorate and mark the farewell of maestra Marin Alsop from the leadership of Osesp. “The role of the conductor is to be the composer’s messenger, bring that narrative to the orchestra and, through the musicians, to the audience. The idea of “See The Music” is to capture the energy of a performance and materialize it into paintings so that people can absorb them in a different manner”, explains the maestra. The paintings created from the experiment will be part of a commemorative exhibit.  After the versnissage, the paintings will be auctioned on behalf of fundraising for the educational and artistic activities of the orchestra and its groups. “Musical works that that are transformed into paintings, that become an exhibit, that unfold into products, that add and create value. An action that was only made possible because we brought together the inspiration of Marin Alsop with the accuracy of technolocy”, appraises Rodrigo Lugato, Creative Director for Talent Marcel and one of the creatives behind the project. About the compositions that were transformed into paintings BEETHOVEN | Symphony No. 5: I. Allegro con brio DEBUSSY | Prélude à l'après-midi d'un Faune MAHLER | Symphony nº 5: IV. Adagietto MOZART | Symphony nº 40: I. Molto allegro R. STRAUSS | Ein Heldenleben STRAVINSKY | The Augurs of Spring TCHAIKOVSKY | Symphony nº 4: I Andante Sostenuto - Moderato con Anima TCHAIKOVSKY | Symphony nº 5: I. Andante – Allegro con Anima RAVEL | Bolero SCHUMANN | Symphony nº 2 J. STRAUSS JR. | The Blue Danube WAGNER | Ride of the Valkyries