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每个人都很重要
案例简介:EntrySummary 2017 对意大利的移民来说是非常关键的一年。许多新的非法移民进入这个国家,面临着负面的公众舆论。种族主义内容和评论继续在社交媒体上传播。代表人权的国际非政府组织 “紧急事件” 决定创建一个特定的内容在社交媒体上分发,以改变这种看法,并拦截负面线索: 这是 Jalal 的故事。这个故事本身是受移民在过去几个月里多次慷慨行为的启发: 一个女孩被巴基斯坦玫瑰卖家从强奸中救了出来, 一个男孩从一个阿拉伯移民的河里溺水获救,但尽管这些事件在报纸和社交媒体上传播开来,公众舆论似乎没有改变。 简要解释 贾拉勒是意大利的非法移民,就像许多其他人一样,他在街上向冷漠的人出售玫瑰。但是他碰巧在正确的地方,在正确的时间: 在餐馆里,一个男人中风了。在这里,我们发现他到底是谁: 一个来自印度的前心脏外科医生,被生活强迫放弃他的生活和家庭。
每个人都很重要
案例简介:EntrySummary 2017 was a very critical year for immigration in Italy. A lot of new illegal immigrants entered the country facing a negative public opinion. Racist contents and comments continued to spread over social media. Emergency, the international NGO standing for human rights, decided to create a specific content to distribute on social media to change this perception and intercept negative threads: it’s the story of Jalal. The story itself was inspired by multiple generosity acts performed by immigrants during the previous months: a girl was saved from rape by a Pakistani rose seller, a boy was saved from drowning in a river from an Arab immigrant, but even though the events were spread on newspapers and social media, the public opinion didn’t seem to change. BriefExplanation Jalal is an illegal immigrant in Italy, and just like many others he’s selling roses on the streets to indifferent people. But he happens to be at the right place, at the right time: in a restaurant, a man is having a stroke. Here we find out who he really is: a former heart surgeon from India, forced by life to abandon his life and family.
Every person matters
案例简介:EntrySummary 2017 对意大利的移民来说是非常关键的一年。许多新的非法移民进入这个国家,面临着负面的公众舆论。种族主义内容和评论继续在社交媒体上传播。代表人权的国际非政府组织 “紧急事件” 决定创建一个特定的内容在社交媒体上分发,以改变这种看法,并拦截负面线索: 这是 Jalal 的故事。这个故事本身是受移民在过去几个月里多次慷慨行为的启发: 一个女孩被巴基斯坦玫瑰卖家从强奸中救了出来, 一个男孩从一个阿拉伯移民的河里溺水获救,但尽管这些事件在报纸和社交媒体上传播开来,公众舆论似乎没有改变。 简要解释 贾拉勒是意大利的非法移民,就像许多其他人一样,他在街上向冷漠的人出售玫瑰。但是他碰巧在正确的地方,在正确的时间: 在餐馆里,一个男人中风了。在这里,我们发现他到底是谁: 一个来自印度的前心脏外科医生,被生活强迫放弃他的生活和家庭。
Every person matters
案例简介:EntrySummary 2017 was a very critical year for immigration in Italy. A lot of new illegal immigrants entered the country facing a negative public opinion. Racist contents and comments continued to spread over social media. Emergency, the international NGO standing for human rights, decided to create a specific content to distribute on social media to change this perception and intercept negative threads: it’s the story of Jalal. The story itself was inspired by multiple generosity acts performed by immigrants during the previous months: a girl was saved from rape by a Pakistani rose seller, a boy was saved from drowning in a river from an Arab immigrant, but even though the events were spread on newspapers and social media, the public opinion didn’t seem to change. BriefExplanation Jalal is an illegal immigrant in Italy, and just like many others he’s selling roses on the streets to indifferent people. But he happens to be at the right place, at the right time: in a restaurant, a man is having a stroke. Here we find out who he really is: a former heart surgeon from India, forced by life to abandon his life and family.
每个人都很重要
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Every person matters
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