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广告/吸附剂
案例简介：以下是当你杂交技术创新和强大的战略性创意时会得到的结果。奥美意大利的户外活动: 15 天，4 个环保广告牌，3 个欧洲污染最严重的城市，67,612 辆汽车消失。广告减少户外污染 vs 增加问题？是的。奥美意大利与 Urban Vision (意大利领先的户外公司之一) 合作，创造了广告/吸尘剂，并用呼吸取代了米兰、罗马和伦敦的 4 大空间®技术，意大利制造，捕捉和吸收空气污染的尖端织物。结果呢？让我们为自己清理空气和风景。 简要解释 我们用呼吸取代了通常包装的 4 个户外广告: 一种意大利制造的尖端织物，利用自然空气循环吸收 nocive 空气污染物，而不用能源供电。 EntrySummary 现在空气污染是一个严重的问题。在意大利，米兰和罗马在 2017 年仅 25 天就违反了每年的空气污染限制。伦敦只有 5 个。
广告/吸附剂
案例简介：Here's what you get when you cross-breed technological innovation and a powerful, strategic creative idea. An ambient outdoor activation by Ogilvy Italy: 15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem? Yep. Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath® technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution. The results? Let's clear the air and view for yourself. BriefExplanation We replaced the usual wrapping of 4 outdoor ads with The Breath: a made in Italy, cutting edge fabric that absorbs nocive air pollutants exploiting the natural air circulation and without being powered by energy sources. EntrySummary These days air pollution is a serious issue. In Italy, Milan and Rome have breached their yearly air pollution limits just 25 days into 2017. London in just 5.
Ad/Sorbent
案例简介：以下是当你杂交技术创新和强大的战略性创意时会得到的结果。奥美意大利的户外活动: 15 天，4 个环保广告牌，3 个欧洲污染最严重的城市，67,612 辆汽车消失。广告减少户外污染 vs 增加问题？是的。奥美意大利与 Urban Vision (意大利领先的户外公司之一) 合作，创造了广告/吸尘剂，并用呼吸取代了米兰、罗马和伦敦的 4 大空间®技术，意大利制造，捕捉和吸收空气污染的尖端织物。结果呢？让我们为自己清理空气和风景。 简要解释 我们用呼吸取代了通常包装的 4 个户外广告: 一种意大利制造的尖端织物，利用自然空气循环吸收 nocive 空气污染物，而不用能源供电。 EntrySummary 现在空气污染是一个严重的问题。在意大利，米兰和罗马在 2017 年仅 25 天就违反了每年的空气污染限制。伦敦只有 5 个。
Ad/Sorbent
案例简介：Here's what you get when you cross-breed technological innovation and a powerful, strategic creative idea. An ambient outdoor activation by Ogilvy Italy: 15 days, 4 environmentally useful billboards, 3 of the most polluted cities in Europe, 67,612 cars disappeared. Advertising reducing outdoor pollution vs adding to the problem? Yep. Ogilvy Italy, in partnership with Urban Vision (one of the leading Italian outdoor companies) created Ad/sorbent and replaced the wrapping of 4 grand spaces in Milan, Rome and London with The Breath® technology, a made in Italy, cutting-edge fabric that captures and absorbs air pollution. The results? Let's clear the air and view for yourself. BriefExplanation We replaced the usual wrapping of 4 outdoor ads with The Breath: a made in Italy, cutting edge fabric that absorbs nocive air pollutants exploiting the natural air circulation and without being powered by energy sources. EntrySummary These days air pollution is a serious issue. In Italy, Milan and Rome have breached their yearly air pollution limits just 25 days into 2017. London in just 5.
广告/吸附剂
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Ad/Sorbent
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基本信息
- 广告战役： #Urban Vision-户外-5035#
- 广告品牌： Urban Vision
- 发布日期： 2000
- 行业领域： 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别： 短视频
- 广告语言： 意大利语
- 媒介平台： 网络
- 获得奖项：
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