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叙利亚探索了一场冲突
案例简介：帝国战争博物馆任命创意机构 pd3 来推动对叙利亚的认识: 探索冲突，展览和活动的季节，amongst 年轻 (25 岁以上) 的文化参与观众。促进叙利亚: 一个探索冲突的季节,PD3 为博物馆制作了一系列视频，探索观众对冲突的理解。托管在社交媒体和 IWM 的网站上,这些电影加强了博物馆作为那些希望在整个历史中获得冲突及其对人们生活的持续影响的平衡理解的人的目的地的地位。Audience 观众 -- 他们非常清楚在一个虚假新闻和信息过载的时代，他们用什么来了解重大事件的脆弱性。该小组的战略是通过聚焦当代新闻来源的不可靠性来缓解这种紧张局势，就像叙利亚冲突一样庞大和复杂的话题建立平衡和全面的观点。这部 90 ”英雄电影以反映目标人口的公众为特色，回答了关于叙利亚冲突的问题,强调冲突的复杂性和难以找到一个连贯和公正的参照点，特别是在目前的后真相气氛中。
叙利亚探索了一场冲突
案例简介：Creative agency PD3has been appointed by Imperial War Museums to drive awareness of Syria: A Conflict Explored, a season of exhibitions and events, amongst a younger (25+ years old) culturally-engaged audience.To promote the Syria: A Conflict Explored season, PD3 has created a series of videos for the museum that explore the audience’s understanding of the conflict. Hosted on social media and IWM’s website, the films reinforce the museum’s position as a destination for those looking to gain a balanced understanding of conflicts throughout history and their continued impact on people’s lives.PD3 identified a cultural tension amongst the audience – that they are hyper aware of the fragility of what they use to inform their understanding of major events in an era of fake news and information overload. The team’s strategy was to play on this tension by putting a spotlight on the unreliability of contemporary news sources in building a balanced and comprehensive view on topics as vast and convoluted as the conflict in Syria.The 90” hero film features members of the public that reflect the target demographic answering questions about the Syria conflict, highlighting the complexity of conflict and the difficulty of finding a cohesive and unbiased point of reference, particularly within the current post-truth climate.
Syria A Conflict Explored
案例简介：帝国战争博物馆任命创意机构 pd3 来推动对叙利亚的认识: 探索冲突，展览和活动的季节，amongst 年轻 (25 岁以上) 的文化参与观众。促进叙利亚: 一个探索冲突的季节,PD3 为博物馆制作了一系列视频，探索观众对冲突的理解。托管在社交媒体和 IWM 的网站上,这些电影加强了博物馆作为那些希望在整个历史中获得冲突及其对人们生活的持续影响的平衡理解的人的目的地的地位。Audience 观众 -- 他们非常清楚在一个虚假新闻和信息过载的时代，他们用什么来了解重大事件的脆弱性。该小组的战略是通过聚焦当代新闻来源的不可靠性来缓解这种紧张局势，就像叙利亚冲突一样庞大和复杂的话题建立平衡和全面的观点。这部 90 ”英雄电影以反映目标人口的公众为特色，回答了关于叙利亚冲突的问题,强调冲突的复杂性和难以找到一个连贯和公正的参照点，特别是在目前的后真相气氛中。
Syria A Conflict Explored
案例简介：Creative agency PD3has been appointed by Imperial War Museums to drive awareness of Syria: A Conflict Explored, a season of exhibitions and events, amongst a younger (25+ years old) culturally-engaged audience.To promote the Syria: A Conflict Explored season, PD3 has created a series of videos for the museum that explore the audience’s understanding of the conflict. Hosted on social media and IWM’s website, the films reinforce the museum’s position as a destination for those looking to gain a balanced understanding of conflicts throughout history and their continued impact on people’s lives.PD3 identified a cultural tension amongst the audience – that they are hyper aware of the fragility of what they use to inform their understanding of major events in an era of fake news and information overload. The team’s strategy was to play on this tension by putting a spotlight on the unreliability of contemporary news sources in building a balanced and comprehensive view on topics as vast and convoluted as the conflict in Syria.The 90” hero film features members of the public that reflect the target demographic answering questions about the Syria conflict, highlighting the complexity of conflict and the difficulty of finding a cohesive and unbiased point of reference, particularly within the current post-truth climate.
叙利亚探索了一场冲突
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Syria A Conflict Explored
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基本信息
- 广告战役： #Syria: A Conflict Explored#
- 广告品牌： Imperial War Museum
- 发布日期： 2017-05-01
- 行业领域： 其他
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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