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叙利亚冲突是从阿拉伯之春开始的吗？
案例简介：创意机构 PD3 被帝国战争博物馆任命为推动对叙利亚的认识: 探索冲突，展览和活动的季节，amongst 年轻 (25 岁以上) 文化参与的观众。为了宣传《叙利亚: 冲突探索季》，PD3 为博物馆制作了一系列视频，探索观众对冲突的理解。这些电影由社交媒体和 IWM 网站主办，加强了博物馆作为那些希望平衡理解历史冲突及其对人们生活的持续影响的人的目的地的地位。PD3 发现了观众之间的文化张力 -- 他们非常清楚在一个虚假新闻和信息过载的时代，他们使用什么来了解重大事件的脆弱性。该小组的战略是通过聚焦当代新闻来源的不可靠性来缓解这种紧张局势，就像叙利亚冲突一样庞大和复杂的话题建立平衡和全面的观点。这部 90 ”英雄电影以反映目标人口的公众为特色，回答了关于叙利亚冲突的问题，强调了冲突的复杂性和找到一个连贯和公正的参考点的困难, 尤其是在当前的后真相气候下。
叙利亚冲突是从阿拉伯之春开始的吗？
案例简介：Creative agency PD3 has been appointed by Imperial War Museums to drive awareness of Syria: A Conflict Explored, a season of exhibitions and events, amongst a younger (25+ years old) culturally-engaged audience. To promote the Syria: A Conflict Explored season, PD3 has created a series of videos for the museum that explore the audience’s understanding of the conflict. Hosted on social media and IWM’s website, the films reinforce the museum’s position as a destination for those looking to gain a balanced understanding of conflicts throughout history and their continued impact on people’s lives. PD3 identified a cultural tension amongst the audience – that they are hyper aware of the fragility of what they use to inform their understanding of major events in an era of fake news and information overload. The team’s strategy was to play on this tension by putting a spotlight on the unreliability of contemporary news sources in building a balanced and comprehensive view on topics as vast and convoluted as the conflict in Syria. The 90” hero film features members of the public that reflect the target demographic answering questions about the Syria conflict, highlighting the complexity of conflict and the difficulty of finding a cohesive and unbiased point of reference, particularly within the current post-truth climate.
Was The Syria Conflict Started By The Arab Spring?
案例简介：创意机构 PD3 被帝国战争博物馆任命为推动对叙利亚的认识: 探索冲突，展览和活动的季节，amongst 年轻 (25 岁以上) 文化参与的观众。为了宣传《叙利亚: 冲突探索季》，PD3 为博物馆制作了一系列视频，探索观众对冲突的理解。这些电影由社交媒体和 IWM 网站主办，加强了博物馆作为那些希望平衡理解历史冲突及其对人们生活的持续影响的人的目的地的地位。PD3 发现了观众之间的文化张力 -- 他们非常清楚在一个虚假新闻和信息过载的时代，他们使用什么来了解重大事件的脆弱性。该小组的战略是通过聚焦当代新闻来源的不可靠性来缓解这种紧张局势，就像叙利亚冲突一样庞大和复杂的话题建立平衡和全面的观点。这部 90 ”英雄电影以反映目标人口的公众为特色，回答了关于叙利亚冲突的问题，强调了冲突的复杂性和找到一个连贯和公正的参考点的困难, 尤其是在当前的后真相气候下。
Was The Syria Conflict Started By The Arab Spring?
案例简介：Creative agency PD3 has been appointed by Imperial War Museums to drive awareness of Syria: A Conflict Explored, a season of exhibitions and events, amongst a younger (25+ years old) culturally-engaged audience. To promote the Syria: A Conflict Explored season, PD3 has created a series of videos for the museum that explore the audience’s understanding of the conflict. Hosted on social media and IWM’s website, the films reinforce the museum’s position as a destination for those looking to gain a balanced understanding of conflicts throughout history and their continued impact on people’s lives. PD3 identified a cultural tension amongst the audience – that they are hyper aware of the fragility of what they use to inform their understanding of major events in an era of fake news and information overload. The team’s strategy was to play on this tension by putting a spotlight on the unreliability of contemporary news sources in building a balanced and comprehensive view on topics as vast and convoluted as the conflict in Syria. The 90” hero film features members of the public that reflect the target demographic answering questions about the Syria conflict, highlighting the complexity of conflict and the difficulty of finding a cohesive and unbiased point of reference, particularly within the current post-truth climate.
叙利亚冲突是从阿拉伯之春开始的吗？
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Was The Syria Conflict Started By The Arab Spring?
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基本信息
- 广告战役： #Syria: A Conflict Explored#
- 广告品牌： Imperial War Museum
- 发布日期： 2017-05-01
- 行业领域： 其他
- 媒体类别： 短视频 , 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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