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火焰的事务
案例简介：JWT 亚特兰大为天然气供应商 SCANA Energy 举办的 “火焰事件” 广告活动在许多方面都是第一次。这部喜剧的情节肥皂剧是 SCANA Energy 有史以来第一次有这样一次全面整合的活动。这也是新 JWT Atlanta 推出的第一个主要活动。在 CCO Perry Fair 和 GCD Tim Wettstein 的新领导下，罗布 · 布鲁姆和瑞安 · 泰勒的创作团队以一种有趣而难忘的方式将天然气更新季节的戏剧栩栩如生。未来几个月将推出五个广播节目。还制作了其他在线剧集和其他奖励内容。该活动由一批知名演员组成，最引人注目的是标志性电视节目《八个就够了》的格兰特 · 古德。本 · 卡勒执导，他于 2011年在戛纳获得了年轻导演奖。Mindshare 亚特兰大将处理媒体。见戏剧展开: http://affairsoftheflame.com
火焰的事务
案例简介：JWT Atlanta’s "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. It’s also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show “Eight is Enough.” Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta will be handling the media. See the drama unfold at: http://affairsoftheflame.com
Affairs of the Flame
案例简介：JWT 亚特兰大为天然气供应商 SCANA Energy 举办的 “火焰事件” 广告活动在许多方面都是第一次。这部喜剧的情节肥皂剧是 SCANA Energy 有史以来第一次有这样一次全面整合的活动。这也是新 JWT Atlanta 推出的第一个主要活动。在 CCO Perry Fair 和 GCD Tim Wettstein 的新领导下，罗布 · 布鲁姆和瑞安 · 泰勒的创作团队以一种有趣而难忘的方式将天然气更新季节的戏剧栩栩如生。未来几个月将推出五个广播节目。还制作了其他在线剧集和其他奖励内容。该活动由一批知名演员组成，最引人注目的是标志性电视节目《八个就够了》的格兰特 · 古德。本 · 卡勒执导，他于 2011年在戛纳获得了年轻导演奖。Mindshare 亚特兰大将处理媒体。见戏剧展开: http://affairsoftheflame.com
Affairs of the Flame
案例简介：JWT Atlanta’s "Affairs of the Flame" ad campaign for natural gas provider SCANA Energy is a first in many ways. The comedic, episodic soap opera is the first time SCANA Energy has ever had such arich, fully-integrated campaign. It’s also the first major campaign produced by the new JWT Atlanta. Under the new leadership of CCO Perry Fair and GCD Tim Wettstein, the creative team of Rob Bloom and Ryan Taylor brought to life the drama of natural gas renewal season in a funny and memorable way. Five broadcast spots will roll out over the next several months. Additional online episodes and other bonus content were also produced. The campaign features a cast of recognizable actors, most notably Grant Goodeve of the iconic TV show “Eight is Enough.” Directed by Ben Callner, who won the Young Director Award at Cannes in 2011. Mindshare Atlanta will be handling the media. See the drama unfold at: http://affairsoftheflame.com
火焰的事务
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Affairs of the Flame
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