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酷爸爸
案例简介：在这次新的活动中，SCANA Energy 凭借其标志性的蓝色快照和爵士叮当语追溯到它的根源。名为 “SCANA Family” 的全面整合活动旨在通过其产品和具有竞争力的价格与忠诚的客户重新联系并吸引新客户。 由 JWT Atlanta 创作的《 SCANA 家族》推出，由 Untitled 的格伦 · 马丁执导，首次亮相《酷爸爸》。在现场，我们看到一个三年级的学生在班级职业日介绍他的父亲。这位谦逊的商人站在其他令人印象深刻的父母旁边，包括一名宇航员、消防员和建筑师，他骄傲的儿子敦促他大胆展示自己的才华。有线索时，父亲折断手指，点燃标志性的 SCANA 能源蓝色火焰，这让全班大吃一惊; SCANA 能源客户独有的人才, 谁知道用 SCANA 能源储蓄就像捕捉一样容易。
酷爸爸
案例简介：In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.
Cool Dad
案例简介：在这次新的活动中，SCANA Energy 凭借其标志性的蓝色快照和爵士叮当语追溯到它的根源。名为 “SCANA Family” 的全面整合活动旨在通过其产品和具有竞争力的价格与忠诚的客户重新联系并吸引新客户。 由 JWT Atlanta 创作的《 SCANA 家族》推出，由 Untitled 的格伦 · 马丁执导，首次亮相《酷爸爸》。在现场，我们看到一个三年级的学生在班级职业日介绍他的父亲。这位谦逊的商人站在其他令人印象深刻的父母旁边，包括一名宇航员、消防员和建筑师，他骄傲的儿子敦促他大胆展示自己的才华。有线索时，父亲折断手指，点燃标志性的 SCANA 能源蓝色火焰，这让全班大吃一惊; SCANA 能源客户独有的人才, 谁知道用 SCANA 能源储蓄就像捕捉一样容易。
Cool Dad
案例简介：In this new campaign, SCANA Energy goes back to its roots with its iconic blue snap and jazz jingle. The fully integrated campaign, entitled “SCANA Family,” aims to reconnect with loyal customers and entice new customers through its offerings and competitive pricing. Created by JWT Atlanta, “SCANA Family” launches with its debut spot “Cool Dad” directed by Glenn Martin of Untitled. In the spot, we see a third grader introducing his dad at the class career day. Standing alongside the other impressive parents, including an astronaut, firefighter and architect, the humble businessman is urged by his proud son to boldly display his talent. On cue, the father wows the class by snapping his fingers and igniting the signature SCANA Energy blue flame; a talent exclusive to SCANA Energy customers, who know saving with SCANA Energy is as easy as a snap.
酷爸爸
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Cool Dad
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基本信息
- 广告战役： #SCANA Family#
- 广告品牌： SCANA Energy
- 发布日期： 2014-09-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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