The Color Alphabet|短视频|广告营销案例【ADGuider广告指南】

颜色字母表

案例简介：战略我们创造了 ColorAdd，第一个彩色字母表。只要看一眼，色盲就能知道是红色、绿色还是蓝色。一个简单而通用的系统，允许世界上每个色盲的人轻松识别颜色，无论他们的语言如何。彩色添加是可访问的，民主的和免费的。在一个连我们的健康都变成生意的世界里，我们为你们所有人创造了一些东西，而不允许技术在穷人和富人之间制造差距相关性 ColorAdd 是一个开创性的项目，除其他外，它追求品牌有一个新的目标群体: 世界各地 3.5亿的色盲。ColorAdd 的植入让他们有机会被倾听和理解，因此在产品上编写的简单代码意味着销售额的明显增加。结果 ColorAdd 已经被全世界认可，甚至被 ONU 授予。当大多数著名的创意总监说服品牌在他们的产品上使用 ColorAdd，让 3.5亿个色盲看到我们所看到的东西时，这将完全改变我们的社会。执行 ColorAdd 正在改变百万人的生活。例如，在波尔图可以毫无疑问地乘坐地铁。它是在铅笔品牌中开发的。它出现在医院里… 在服装标签上… 甚至在游戏中。无论是否，我们都创建了一个移动应用程序来识别颜色并翻译它们。概要在一个只为那些能够区分颜色的人设计的世界里，如何改善 3.5亿色盲人的生活？问题是这种疾病阻止了他们过上他们想要的生活: 他们不能成为消防员、警察、飞行员…… 这导致了社会和职业上的挫折, 在一些甚至可能危及他们生命的问题上。活动描述我们创造了 ColorAdd，第一个彩色字母表。只要看一眼，色盲就能知道是红色、绿色还是蓝色。一个简单而通用的系统，允许世界上每个色盲的人轻松识别颜色，无论他们的语言是什么。在一个连我们的健康都变成生意的世界里，我们已经为你们所有人创造了一些东西，而不允许技术在穷人和富人之间制造差距。

颜色字母表

案例简介：Strategy We have created ColorAdd, the first colored alphabet. With only a look, a color-blind person is able to know if is looking something red, green or blue. A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language. Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich Relevancy ColorAdd is a pioneering project that pursue, among other things, brands to have a new target group: 350 million color-blind people around the world. The implantation of ColorAdd gives them the opportunity to be listened and understood, thus a simple code written on a product means a clear increase in sales. Outcome ColorAdd has been recognized all over the world and has been awarded even by the ONU. And it will totally change our society when most renowned creative directors convince brands to use ColorAdd on their products to allow these 350 million color-blind people see what we see. Execution ColorAdd is changing the life of million people. For example, it is possible to ride the subway without doubting in Oporto. It has been developed in pencil brands. It is present in Hospitals…in clothing tag…even in games. Whether or not, we have created a mobile app to identify colors and translate them. Synopsis How to improve the life of 350 million of color-blind people in a world designed just for those who can distinct colors?THE PROBLEMThe disease prevent them to lead the life they want: they can’t be firemen, policemen, pilots… that result in social and professional frustrations, and in some problems that even could endanger their life. Campaign Description We have created ColorAdd, the first colored alphabet. With only a look, a color-blind person is able to know if is looking something red, green or blue. A simple and universal system that allows every color-blind person of the world to identify easily colors, no matter their language.Color Add is accessible, democratic and free. In a world where even our health has become a business, we have created something for you all, without allowing technology to make a gap between poor and rich.