Hijacked Highway|短视频|广告营销案例【ADGuider广告指南】

被劫持的公路

案例简介：战略泛美高速公路是秘鲁夏季运输最多的公路，仅在四个月内就有超过百万辆半汽车运送了超过 500万人。这解释了为什么道路上覆盖着广告广告牌，品牌通过壮观而昂贵的广告牌来争夺观众的注意力。在我们的商店之后，离家是与顾客接触的第二个最重要的地方。这使我们在这个广告场景中的存在变得更加重要，获得相关性的需要成为品牌的首要任务。 sodimac Homecenter 的主要目标是 25 岁以上的男性和女性，他们负责改善家园。当他们没有压力的时候，我们会在他们去海滩的路上接近他们。概要泛美高速公路是秘鲁夏季旅行最多的公路，也是该国最令人垂涎的广告场所。那里 400 多块昂贵而沉闷的广告牌使其两侧超载。Sodimac 家庭中心有机会重新装饰这个拥有今年夏天传统的巨大空间。相关性因为通过直接送货，我们给了秘鲁人一个完整的在路上的经历，我们是在他们注意的时候做的。这次经历让我们有机会在享受乐趣的同时邀请他们来购买，从而以不同的方式看待我们的产品。执行通过虚拟现实技术和 3D 蒙太奇，主要的夏季产品被放置在 15 公里的高速公路上，用 Sodimac Homecenter 产品取代了目前的广告牌。这是通过 360 度的 YouTube 视频拍摄完成的，允许用户与产品和空间互动。在 1月至 3 月的夏季主要周末，汽车的副驾驶和乘客在南方接受了带有指示的纸板镜片。通过这种方式，人们寻求该品牌在夏季如此受品牌欢迎的空间中脱颖而出。为了扩大道路的经验，在 2月进行了品牌内容，并解释了行动。活动描述通过使用虚拟现实技术，Sodimac Homecenter 用一个有趣的 15千米夏季产品目录取代了其他品牌的广告牌，乘客可以在去 beac 的路上互动并直接购买他们的产品结果 1。 -+ 21.3% 的销售额与去年相比。索迪马克历史上最好的夏季销售 2。 -+ 103 社会印象 + 59% 品牌感想 3.-+ 12% 顶级常规目录: 40 页 VR 目录: 15 公里

被劫持的公路

案例简介：Strategy The Pan-American highway is the most transited road during summer in Peru, with over a million and a half cars transporting over 5 million people in just four months. This explains why the road is covered with advertising billboards, with brands competing to gain the audience's attention with spectacular and expensive billboards.Out of Home is, after our stores, the second most important touchpoint with costumers. This turned our presence in this advertising scenario much more important, and the need to gain relevance became the brand's priority.Sodimac Homecenter's main target are Men and Women age 25 +, who are in charge of improving their homes. We will approach them as they are on their way to the beach,while they are stress-free. Synopsis Pan-American-Highway, Peru’s most traveled road during summer is also the country’s most coveted advertising arena. Where more than 400 expensive and dull billboards overload its sides. An opportunity for a Sodimac Homecenter to redecorate this huge space owning this summer tradition. Relevancy Because through direct delivery we gave the Peruvians a whole experience on the road, and we did it in a moment where we had their attention. This experience gave us a chance to see our products in a different way by inviting them to the purchase while having fun. Execution Through virtual reality technology and 3D montages, the main summer products were placed along 15 kilometers of the highway, replacing the current billboards with Sodimac Homecenter products. This was done through a YouTube video shot in 360 degrees, which allowed users to interact with the products and with the space.The co-drivers and passengers of the cars that attended the South during the main weekends of the summer between January and March received cardboard lenses with instructions. In this way, it was sought that the brand stands out in this space so acclaimed by the brands in summer.In order to amplify the experience of the road, a Branded Content was carried out in February where the action was explained. CampaignDescription By using VR technology, Sodimac Homecenter replaced other brands’ billboards with a fun 15 km catalog of summer products, in which passengers could interact and directly buy their products while having a blast on their way to the beac Outcome 1.- +21.3% of sales VS previous year.BEST SUMMER SALE IN SODIMAC'S HISTORY 2.- +103M SOCIAL IMPRESSIONS +59% BRAND SENTIMENT3.- +12% TOP OF MINDREGULAR CATALOGUES: 40 PAGESOUR VR CATALOGUE: 15 KILOMETERS