#StayHome. Save Lives|海报/平面|广告营销案例【ADGuider广告指南】

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# StayHome。拯救生命

案例简介：现在是每个人聚在一起做一件事的时候了: 呆在家里。呆在家里拯救生命。就这么简单。这是一个信息，我们必须和 18 到 34 岁的人一起开车回家，以帮助改变行为，减缓新型冠状病毒肺炎的传播。2020 年 4 月 8 日，星期三，广告委员会，与谷歌，全日空和其他领先的广告，媒体和营销行业协会，正在发起一个全行业的重大运动来放大一个共鸣信息: # StayHome。拯救生命。屋顶图标可以添加到所有接触点 (社交媒体、网站等) 的品牌标志中，以展示组织对这一运动的支持。

# StayHome。拯救生命

案例简介：The time is now for everyone to come together and to do one thing: stay home. Staying home saves lives. It’s as simple as that. And it’s a message we must drive home with 18 to 34 year-olds to help change behavior and slow the spread of COVID-19. On Wednesday, April 8, 2020 the Ad Council, in conjunction with Google, the ANA, and other leading advertising, media, and marketing trade associations, is launching a major industry-wide movement to amplify one resonant message: #StayHome. Save lives. The roof icon can be added to a brand logo across all touchpoints (social media, website, etc.) to demonstrate an organization’s support of this movement.