Last year, Barton F. Graf won creative duties for Snyder's. The agency has rolled out its first work for the brand, which includes both TV and digital elements. The aim of the campaign is to "reclaim pretzels' rightful position in the front of the pantry by reminding families what's great about classic Snyder's of Hanover pretzels." On April 26, 'National Pretzel Day,' Snyder's of Hanover will take over eight Major League Baseball games across the country with on-site sampling and fly-over activations. CreditsChief Creative Officer: Gerry GrafChief Executive Officer: Barney RobinsonChief Strategy Officer: Laura JannessExecutive Creative Director: Ian ReichenthalArt Director: Ross FletcherCopywriter: Mark BielikHead of Design: Roger BovaHead of Production: Josh MorseProducer: Erica KahrGroup Account Director: Elisa SilvaAccount Supervisor: Kate CallanderHead of Business Affairs: Jennifer PannentProduction: Dummy FilmsDirector: Harold EinsteinEP: Eric LineyDP: Jonathan FreemanProduction Designer: Patrick LumbEditorial: Arcade EditEditor: Dave AndersonAssistant Editor: Laurel SmoliarExecutive Producer: SiIa SoyerMusic: Butter Music & SoundMusic CCO: Andrew ShermanMusic EP: Ian JeffreysMusic Producer: Ryan FaucettTelecine: Company 3Colorist: Tim Masick