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超级细胞: 部落冲突: 巴顿 · F的建造者。格拉夫
案例简介:
超级细胞: 部落冲突: 巴顿 · F的建造者。格拉夫
案例简介:
Supercell: Clash of Clans: The Builder by Barton F. Graf
案例简介:
Supercell: Clash of Clans: The Builder by Barton F. Graf
案例简介:
超级细胞: 部落冲突: 巴顿 · F的建造者。格拉夫
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Supercell: Clash of Clans: The Builder by Barton F. Graf
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Three weeks ago, Supercell revealed that the Builder – arguably the game’s hardest working and most integral character, responsible for building (and rebuilding) players’ bases, weapons and structures – left the game to search for a place where his creations might last longer than the next battle.The announcement of his departure on YouTube has already been viewed more than 60m times. Throughout his search, which he’s been chronicling on the Clash of Clans Instagram account, he’s traveled all across the globe in the real world, leaving behind unique structures in Brooklyn, NY, Seoul, Shanghai and London. Now, he’s made his way to California and built five more structures in Huntington Beach.Five pop-up structures straight out of Clash of Clans: four working Water Cannons featuring triggers for water release and a 180-degree turning radius, and a 12x23-foot statue of the Giant (Clash of Clans’ massive warriors that have a slow and steady yet powerful approach and can notably soak up huge amounts of damage) made of beach-inspired materials.CreditsAgency: Barton F. GrafGerry Graf –Founder/CCOJeff Benjamin – ECD / PartnerRichard Langhorne - CopywriterZack Madrigal - Art DirectorMatty Smith – Copywriter (on Builder Leaves Video)Owen Weeks – Writer (Social)Mike Devine – Art Director (Social)Scott Minniear – Writer (Social)Corey Thomas - DesignerElena Woznick – DesignerSara Kastner – Project ManagerJosh Morse - Head of Integrated ProductionCameron Farrell - Executive ProducerWilliam Herrick – Associate ProducerAndra Gould – Associate Producer (Social)Jennifer Pannent – Head of Business AffairsMatt Slamowitz – Editor (Social)Kate Faux - Group Account DirectorMike Andreozzi - Account DirectorSunchia Eckert - Account SupervisorAmanda Perring - Strategy DirectorQuinn Morrissey - Brand StrategistHelene Dick – Brand StrategistVideo Production Co: PsyopDirector: Trevor ConradManaging Director: Neysa HorsburghExecutive Producer: Amanda MillerProducer: Jamie PastorMusic: Butter Music and SoundAndrew Sherman - Owner/CCOIan Jeffreys - Managing Director/EPKristin Kuraishi - ProducerSound Design: TriniteBrian Emrich - Sound DesignerSound Mixing: Heard CitySound Engineer - Evan Mangiamele, Elizabeth McClanahanExperiential Production: Ghost ExperientialJason Scharf – Lead Producer, ExperientialJonathan Waks – Producer, ExperientialLocation Production Services: BecoreFabricator: Atomic Props and EffectsFacebook AR Lens Production Co: PsyopCreative Director: David ChontosEPs: Matthew Seymour / Amanda MillerProducer: Jamie Pastor
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