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我们仍然需要我们
案例简介：35年前，当Coluche创建Les Restos du Coeur时，他永远不会想到他的 “小想法”-这应该是暂时的-在今天仍然非常重要，2020年。 事实上，自第一次封锁以来，Les Restos du Coeur见证了需要帮助的人数大幅增加。 面对这场贫困的爆发，les Restos du Coeur现在比以往任何时候都更需要所有愿意伸出援手的人的帮助，无论采取何种形式。该协会发行了一部强烈而凄美的电影来呼吁捐款，该电影将于11月24日星期二在tf1上播出。 这部电影由品牌Station and Change代理商创作，由出生导演和制作，描绘了一个理想的世界，在这个世界中，没有人需要协会及其志愿者的帮助。但现实是非常不同的。 法国正在达到一个令人震惊的状态: 今天有近1000万人生活在贫困中，这意味着比以往任何时候都更需要Les Restos du Coeur。反过来，他们也比以往任何时候都更需要每个人来帮助有需要的人，并提高人们对他们与贫困和排斥作斗争的认识。
我们仍然需要我们
案例简介：35 years ago, when Coluche created Les Restos du Coeur, he would have never guessed that his « little idea » - which was supposed to be temporary - would still be very relevant and even more important today, in 2020. Indeed, since the first lockdown, Les Restos du Coeur has witnessed a considerable increase in the number of people needing its help. In the face of this poverty outbreak, les Restos du Coeur, now more than ever, need the help of all those who are willing to lend a hand, whatever form it takes. The association launches a strong and poignant film to call for donations, which will be broadcast on TF1on Tuesday, November 24th. The film - created by the agencies Brand Station and Change, directed and produced by Birth - depicts an ideal world where no one needs the help of the association and its volunteers anymore. But the reality is very different. France is reaching an alarming state: nearly 10 million people live in poverty today, meaning Les Restos du Coeur are more needed than ever. In turn, they also need everyone more than ever, to help those in need and raise awareness about their fight against poverty and exclusion.
We Still Need Us
案例简介：35年前，当Coluche创建Les Restos du Coeur时，他永远不会想到他的 “小想法”-这应该是暂时的-在今天仍然非常重要，2020年。 事实上，自第一次封锁以来，Les Restos du Coeur见证了需要帮助的人数大幅增加。 面对这场贫困的爆发，les Restos du Coeur现在比以往任何时候都更需要所有愿意伸出援手的人的帮助，无论采取何种形式。该协会发行了一部强烈而凄美的电影来呼吁捐款，该电影将于11月24日星期二在tf1上播出。 这部电影由品牌Station and Change代理商创作，由出生导演和制作，描绘了一个理想的世界，在这个世界中，没有人需要协会及其志愿者的帮助。但现实是非常不同的。 法国正在达到一个令人震惊的状态: 今天有近1000万人生活在贫困中，这意味着比以往任何时候都更需要Les Restos du Coeur。反过来，他们也比以往任何时候都更需要每个人来帮助有需要的人，并提高人们对他们与贫困和排斥作斗争的认识。
We Still Need Us
案例简介：35 years ago, when Coluche created Les Restos du Coeur, he would have never guessed that his « little idea » - which was supposed to be temporary - would still be very relevant and even more important today, in 2020. Indeed, since the first lockdown, Les Restos du Coeur has witnessed a considerable increase in the number of people needing its help. In the face of this poverty outbreak, les Restos du Coeur, now more than ever, need the help of all those who are willing to lend a hand, whatever form it takes. The association launches a strong and poignant film to call for donations, which will be broadcast on TF1on Tuesday, November 24th. The film - created by the agencies Brand Station and Change, directed and produced by Birth - depicts an ideal world where no one needs the help of the association and its volunteers anymore. But the reality is very different. France is reaching an alarming state: nearly 10 million people live in poverty today, meaning Les Restos du Coeur are more needed than ever. In turn, they also need everyone more than ever, to help those in need and raise awareness about their fight against poverty and exclusion.
我们仍然需要我们
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We Still Need Us
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