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这个女孩可以: 非凡的女人
案例简介：简要解释 如果女性被赋予锻炼的信心，我们希望她们大声疾呼 -- 展示她们正在经历的强大的归属感，肯定她们的行动, 并帮助建立一个新的规范，让所有女性都有这种感觉。为了实现这一点，我们开发了一个应用程序，允许女性使用我们的运动咒语和她们的运动自拍来创建自己的、可共享的这个女孩可以海报。我们把这些帖子变成了我们的数字户外活动，并作为我们活动的一部分在全国范围内运行。我们确保在那个女人居住的地方附近刊登了相关的海报。然后，这些女性再次拍摄并分享了这张照片 -- 将付费媒体变成付费媒体，回到付费媒体，再一次变成付费媒体! EntrySummary 这个女孩 Can 的使命是缩小常规活动水平的性别差距。我们已经从在评判时伸出两根手指到全面赋予女性权力，让更多女性活跃起来。我们的战略目标是让 14-70yo 的女性有信心活跃起来。我们通过将她们团结在一个强大的信息后面来做到这一点: 女性是非凡的; 她们属于锻炼的世界，无论她们选择如何活跃，无论她们以何种方式锻炼。
这个女孩可以: 非凡的女人
案例简介：BriefExplanation If women were empowered with the confidence to exercise, we wanted them to shout about it – to show the powerful sense of belonging they were experiencing, to affirm their action, and help establish a new norm where all women would feel that way. To enable this, we developed an app that allowed women to create their own, shareable This Girl Can posters using our campaign mantras and their exercise selfies. We turned these posts into our digital OOH and ran them nationwide as part of our campaign. We made sure to run the relevant poster near where the woman featured lived. These women then photographed and shared the image again – turning paid media, into earned media, back into paid media, and into earned media once more! EntrySummary This Girl Can is on a mission to close the gender gap in regular activity levels. We’ve gone from sticking two fingers up at judgement to full-throttle female empowerment to get more women active. Our strategy aims to empower women from 14-70yo with the confidence to get active. We do this by uniting them behind a powerful message: that women are phenomenal; that they belong in the world of exercise, however they choose to get active, and whichever way they do it.
This Girl Can: Phenomenal Women
案例简介：简要解释 如果女性被赋予锻炼的信心，我们希望她们大声疾呼 -- 展示她们正在经历的强大的归属感，肯定她们的行动, 并帮助建立一个新的规范，让所有女性都有这种感觉。为了实现这一点，我们开发了一个应用程序，允许女性使用我们的运动咒语和她们的运动自拍来创建自己的、可共享的这个女孩可以海报。我们把这些帖子变成了我们的数字户外活动，并作为我们活动的一部分在全国范围内运行。我们确保在那个女人居住的地方附近刊登了相关的海报。然后，这些女性再次拍摄并分享了这张照片 -- 将付费媒体变成付费媒体，回到付费媒体，再一次变成付费媒体! EntrySummary 这个女孩 Can 的使命是缩小常规活动水平的性别差距。我们已经从在评判时伸出两根手指到全面赋予女性权力，让更多女性活跃起来。我们的战略目标是让 14-70yo 的女性有信心活跃起来。我们通过将她们团结在一个强大的信息后面来做到这一点: 女性是非凡的; 她们属于锻炼的世界，无论她们选择如何活跃，无论她们以何种方式锻炼。
This Girl Can: Phenomenal Women
案例简介：BriefExplanation If women were empowered with the confidence to exercise, we wanted them to shout about it – to show the powerful sense of belonging they were experiencing, to affirm their action, and help establish a new norm where all women would feel that way. To enable this, we developed an app that allowed women to create their own, shareable This Girl Can posters using our campaign mantras and their exercise selfies. We turned these posts into our digital OOH and ran them nationwide as part of our campaign. We made sure to run the relevant poster near where the woman featured lived. These women then photographed and shared the image again – turning paid media, into earned media, back into paid media, and into earned media once more! EntrySummary This Girl Can is on a mission to close the gender gap in regular activity levels. We’ve gone from sticking two fingers up at judgement to full-throttle female empowerment to get more women active. Our strategy aims to empower women from 14-70yo with the confidence to get active. We do this by uniting them behind a powerful message: that women are phenomenal; that they belong in the world of exercise, however they choose to get active, and whichever way they do it.
这个女孩可以: 非凡的女人
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This Girl Can: Phenomenal Women
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基本信息
- 广告战役： #Sport England-户外-e4710#
- 广告品牌： Sport England
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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