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加入运动
案例简介：Sport England和FCB Inferno联手鼓励年轻人重返他们曾经喜欢的运动和体育活动。加入这项运动是在第一次封锁2020年期间发起的，目的是激励人们坚持锻炼，现在已经回来解决一个新问题-大流行后年轻人的活动水平已经下降，并且正在从大流行前的水平下降。英格兰体育的研究还表明，大流行对许多年轻人的精神卫生产生了巨大影响，这转化为活动水平的下降。他们的整体健康受到了职业、社会、身体和经济角度的影响，电视、流媒体和游戏都是为了他们曾经热爱的爱好而进行的。 各种运动项目，包括篮球，一双运动鞋，拳击手套，足球，旱冰鞋，网球拍和橄榄球是运动中迷人的动画英雄，为他们的主人小夜秀，他们渴望与他们团聚，回到他们曾经热爱的运动和体育活动。在数字，文化，媒体和体育部 (DCMS) 的支持下，由国家彩票资助，可以在社交和在线视频上观看15秒的社交电影，并针对各个年龄段的男性广泛的全国观众让他们回到自己喜欢的地方。电影广告由FCB Inferno，英国创建的体育英格兰，类别内: 体育。
加入运动
案例简介：Sport England and FCB Inferno team up to encourage young men to return to the sports and physical activities they once loved. Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has returned to tackle a new issue – that activity levels in young men post-pandemic have dropped and are falling from pre-pandemic levels. The Sport England research has also shown that the pandemic has had a huge impact on the mental health of many young men which has translated into a drop in levels of activity. Their whole wellbeing has been impacted from a career, social, physical and financial perspective, with TV, streaming, and gaming taking place for their once loved hobbies. Various sporting items including a basketball, a pair of trainers, boxing gloves, a football, roller skates, a tennis racket and a rugby ball are the charming, animated heroes of the campaign, serenading their owners with whom they long ton be reunited and get back to the sports and physical activities they both once loved. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 15 second social films can be seen on social and online video and are aimed at a broad, national audience of men of all ages to get them back to what they loved. Film advertisement created by FCB Inferno, United Kingdom for Sport England, within the category: Sports.
Join the Movement
案例简介：Sport England和FCB Inferno联手鼓励年轻人重返他们曾经喜欢的运动和体育活动。加入这项运动是在第一次封锁2020年期间发起的，目的是激励人们坚持锻炼，现在已经回来解决一个新问题-大流行后年轻人的活动水平已经下降，并且正在从大流行前的水平下降。英格兰体育的研究还表明，大流行对许多年轻人的精神卫生产生了巨大影响，这转化为活动水平的下降。他们的整体健康受到了职业、社会、身体和经济角度的影响，电视、流媒体和游戏都是为了他们曾经热爱的爱好而进行的。 各种运动项目，包括篮球，一双运动鞋，拳击手套，足球，旱冰鞋，网球拍和橄榄球是运动中迷人的动画英雄，为他们的主人小夜秀，他们渴望与他们团聚，回到他们曾经热爱的运动和体育活动。在数字，文化，媒体和体育部 (DCMS) 的支持下，由国家彩票资助，可以在社交和在线视频上观看15秒的社交电影，并针对各个年龄段的男性广泛的全国观众让他们回到自己喜欢的地方。电影广告由FCB Inferno，英国创建的体育英格兰，类别内: 体育。
Join the Movement
案例简介：Sport England and FCB Inferno team up to encourage young men to return to the sports and physical activities they once loved. Join the Movement, which launched during the first lockdown in 2020 to inspire people to #Stayinworkout, has returned to tackle a new issue – that activity levels in young men post-pandemic have dropped and are falling from pre-pandemic levels. The Sport England research has also shown that the pandemic has had a huge impact on the mental health of many young men which has translated into a drop in levels of activity. Their whole wellbeing has been impacted from a career, social, physical and financial perspective, with TV, streaming, and gaming taking place for their once loved hobbies. Various sporting items including a basketball, a pair of trainers, boxing gloves, a football, roller skates, a tennis racket and a rugby ball are the charming, animated heroes of the campaign, serenading their owners with whom they long ton be reunited and get back to the sports and physical activities they both once loved. Backed by the Department for Digital, Culture, Media & Sport (DCMS) and funded by The National Lottery, the 15 second social films can be seen on social and online video and are aimed at a broad, national audience of men of all ages to get them back to what they loved. Film advertisement created by FCB Inferno, United Kingdom for Sport England, within the category: Sports.
加入运动
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Join the Movement
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