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裁剪
案例简介：哲学/解决方案 这个故事讲述了策略的改变是如何导致广告的，广告首次将维塔比带到早餐谷物市场的头号位置, 这也是关于成功的广告如何有助于长期销售的故事。2002 年，Weetabix 采取了一项基于 âEnergyâ 的战略，以重新确立品牌在快速变化的早间食品市场中的核心角色。 结果 因此，一个长期受欢迎的品牌吸引了更大的喜爱和更大的全价销售。在第一个完整的一年里，广告带来了 5.42 亿英镑的增量，超过了 kellogg 的玉米片。然而，本文的重要性在于，它证明了在三年内，最初的 500万的广告投资将占 Weetabix 总价值销售额的 4600万。精力充沛的东西。
裁剪
案例简介：Philosophy/Solution Whilst this is the story of how a change in strategy led to advertising that took Weetabix to the number one spot in the breakfast cereal market for the first time, it is also very much the story of how successful advertising contributes to long-term sales. In 2002 Weetabix adopted a strategy based on âEnergyâ to re-assert the brandâs core role in the fast-changing morning foods market. Results As a result a long-loved brand attracted even greater affection and even greater full-priced sales. Within the first full year Weetabixâs advertising brought in an incremental £5.42m pushing it past Kelloggâs Cornflakes. However, the importance of this paper is that it demonstrates that the initial advertising investment of £5.5 million will account for £31.46 million of Weetabix total value sales within three years. Energetic stuff.
Clipping
案例简介：哲学/解决方案 这个故事讲述了策略的改变是如何导致广告的，广告首次将维塔比带到早餐谷物市场的头号位置, 这也是关于成功的广告如何有助于长期销售的故事。2002 年，Weetabix 采取了一项基于 âEnergyâ 的战略，以重新确立品牌在快速变化的早间食品市场中的核心角色。 结果 因此，一个长期受欢迎的品牌吸引了更大的喜爱和更大的全价销售。在第一个完整的一年里，广告带来了 5.42 亿英镑的增量，超过了 kellogg 的玉米片。然而，本文的重要性在于，它证明了在三年内，最初的 500万的广告投资将占 Weetabix 总价值销售额的 4600万。精力充沛的东西。
Clipping
案例简介：Philosophy/Solution Whilst this is the story of how a change in strategy led to advertising that took Weetabix to the number one spot in the breakfast cereal market for the first time, it is also very much the story of how successful advertising contributes to long-term sales. In 2002 Weetabix adopted a strategy based on âEnergyâ to re-assert the brandâs core role in the fast-changing morning foods market. Results As a result a long-loved brand attracted even greater affection and even greater full-priced sales. Within the first full year Weetabixâs advertising brought in an incremental £5.42m pushing it past Kelloggâs Cornflakes. However, the importance of this paper is that it demonstrates that the initial advertising investment of £5.5 million will account for £31.46 million of Weetabix total value sales within three years. Energetic stuff.
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基本信息
- 广告战役： #Weetabix-设计与品牌-c004#
- 广告品牌： Weetabix
- 发布日期： 2000
- 行业领域： 休闲食品 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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