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为什么我们开车
案例简介：执行 为了实现我们的想法，我们确定了 3 名保时捷爱好者，他们每个人都分享了一个变革时刻的故事。然后，我们与虚拟现实艺术家韦斯利 · 奥尔斯布鲁克合作，解读每个故事，并创作一个身临其境的 3D 插图，捕捉他们话语的力量和奇思妙想。结果，一个由三部分组成的混合现实视频系列，具有无与伦比的沉浸感。在数字体验中，我们还在播放器中托管了每个 3D Google Tilt 画笔插图，允许读者通过虚拟现实耳机或桌面和移动设备通过拖动、缩放、和旋转块。目的地还包括我们主题的简短简介、原创摄影以及对 Allsbrook 工作室的视觉访问。该功能存在于我们的网站上，并在包括 Facebook 和 Twitter 在内的大西洋内部和社交渠道上推广。从 2018年6月到7月开始，“为什么我们开车” 达到了保时捷的品牌目标 -- 将用户与开车的情感联系起来，超过了所有工作室的参与基准。 活动描述 保时捷开始与驾驶跑车的体验建立深厚的情感联系，不仅仅使用文字、文字或电影的力量。“我们如何让潜在客户从内心深处理解这种感觉？” 品牌问道。“我们如何将它们放在只有保时捷才能提供的“ 到达 ”体验中？ 我们的回应: 通过将引人注目的讲故事与领先的谷歌倾斜画笔艺术家韦斯利 · Allsbrook 在《我们为什么开车》中的虚拟现实插图相结合，让读者沉浸在无法形容但变革性的开车感觉中。"
为什么我们开车
案例简介：Execution To bring our idea to life, we identified 3 Porsche enthusiasts who each shared a story of a transformative moment behind the wheel. We then teamed up with virtual reality artist Wesley Allsbrook to interpret each story and create an immersive 3D illustration, capturing the power and whimsy of their words. The result, a 3-part mixed-reality video series with unparalleled immersion. Within the digital experience, we also hosted each 3D Google Tilt Brush illustration in a player that allows readers to view the work through a VR headset, or on desktop and mobile by dragging, zooming, and rotating the piece. The destination also included short profiles of our subjects, original photography, and a visual visit to Allsbrook’s studio. The feature lived on our website and was promoted across The Atlantic's internal and social channels including Facebook and Twitter. Running from June to July 2018, "Why We Drive" met Porsche's brand goals—to connect users with the emotional feeling of the drive, exceeding all studio engagement benchmarks. CampaignDescription Porsche set out to forge a deep emotional connection to the experience of driving their sports cars, using more than just the power of words, written or filmed. “How can we make potential customers understand how this feels on a visceral level?” the brand asked. “How can we place them inside the experience of ‘getting there’ that only a Porsche affords?” Our response: immerse readers in the ineffable but transformative feeling of being behind the wheel by combining compelling storytelling with virtual reality illustrations from leading Google Tilt Brush artist Wesley Allsbrook in "Why We Drive."
Why We Drive
案例简介：执行 为了实现我们的想法，我们确定了 3 名保时捷爱好者，他们每个人都分享了一个变革时刻的故事。然后，我们与虚拟现实艺术家韦斯利 · 奥尔斯布鲁克合作，解读每个故事，并创作一个身临其境的 3D 插图，捕捉他们话语的力量和奇思妙想。结果，一个由三部分组成的混合现实视频系列，具有无与伦比的沉浸感。在数字体验中，我们还在播放器中托管了每个 3D Google Tilt 画笔插图，允许读者通过虚拟现实耳机或桌面和移动设备通过拖动、缩放、和旋转块。目的地还包括我们主题的简短简介、原创摄影以及对 Allsbrook 工作室的视觉访问。该功能存在于我们的网站上，并在包括 Facebook 和 Twitter 在内的大西洋内部和社交渠道上推广。从 2018年6月到7月开始，“为什么我们开车” 达到了保时捷的品牌目标 -- 将用户与开车的情感联系起来，超过了所有工作室的参与基准。 活动描述 保时捷开始与驾驶跑车的体验建立深厚的情感联系，不仅仅使用文字、文字或电影的力量。“我们如何让潜在客户从内心深处理解这种感觉？” 品牌问道。“我们如何将它们放在只有保时捷才能提供的“ 到达 ”体验中？ 我们的回应: 通过将引人注目的讲故事与领先的谷歌倾斜画笔艺术家韦斯利 · Allsbrook 在《我们为什么开车》中的虚拟现实插图相结合，让读者沉浸在无法形容但变革性的开车感觉中。"
Why We Drive
案例简介：Execution To bring our idea to life, we identified 3 Porsche enthusiasts who each shared a story of a transformative moment behind the wheel. We then teamed up with virtual reality artist Wesley Allsbrook to interpret each story and create an immersive 3D illustration, capturing the power and whimsy of their words. The result, a 3-part mixed-reality video series with unparalleled immersion. Within the digital experience, we also hosted each 3D Google Tilt Brush illustration in a player that allows readers to view the work through a VR headset, or on desktop and mobile by dragging, zooming, and rotating the piece. The destination also included short profiles of our subjects, original photography, and a visual visit to Allsbrook’s studio. The feature lived on our website and was promoted across The Atlantic's internal and social channels including Facebook and Twitter. Running from June to July 2018, "Why We Drive" met Porsche's brand goals—to connect users with the emotional feeling of the drive, exceeding all studio engagement benchmarks. CampaignDescription Porsche set out to forge a deep emotional connection to the experience of driving their sports cars, using more than just the power of words, written or filmed. “How can we make potential customers understand how this feels on a visceral level?” the brand asked. “How can we place them inside the experience of ‘getting there’ that only a Porsche affords?” Our response: immerse readers in the ineffable but transformative feeling of being behind the wheel by combining compelling storytelling with virtual reality illustrations from leading Google Tilt Brush artist Wesley Allsbrook in "Why We Drive."
为什么我们开车
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Why We Drive
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