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2018 令人心碎的宠物运动
案例简介：夏天来了，基金会 30 Million s d 'amis 新活动也来了，这部电影非常感人，旨在反对动物被遗弃。 在法国，每年有 100.000 只动物被遗弃，其中 60.000 在夏季假期。为了遏制这一真正的祸害，基金会 30 Million s d 'amis 及其 赢得比赛的广告公司 Altmann + Pacreau 正在发起一场新的反对动物遗弃的广告活动。 该机构没有谴责那些抛弃宠物的人，而是提出了一种全新的战略和创造性的方法。 这部由 Xavier Giannoli 执导的电影，与核心市场活动相比，采取了完全不同的方向，以积极的方式强调了狗对主人的忠诚。 这部电影以情感的方式展示了一个小女孩和她忠实的伴侣之间的关系，在他们生活的不同和重要阶段。 有了这项运动，基金会 30 Million s d 'amis 愿意改变行为，并收集捐款，以帮助在这个夏季遗弃高峰期的避难所。 一场运动从 7月14日开始以 1 分钟的电视版形式播出，但也在社交媒体上以 2 分钟的全时版本播出。当时也预计会有一个广告牌。
2018 令人心碎的宠物运动
案例简介：Summer is coming, and so is the Fondation 30 Millions d’Amis new campaign with a very touching film to fight against animals abandoning. Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its pitch-winning agency Altmann+Pacreau are launching a new advertising campaign against animals abandoning. Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach. The film, directed by Xavier Giannoli, takes a completely different direction compared to its core market campaigns, with a positive approach highlighting the true and unfailing loyalty a dog has to its master. The movie shows in an emotionnal way the relationship between a little girl and her faithful companion, during the different and important stages of their lives. With this campaign, the Fondation 30 Millions d’Amis is willing to change behaviors and collect donations to help shelters during this summertime peak period of abandons. A campaign broadcasted from July 14th in a 1 min TV version format, but also in its full time 2 min version on social media. A billboard is also expected at that time.
2018 Heartbreaking Pet Campaign
案例简介：夏天来了，基金会 30 Million s d 'amis 新活动也来了，这部电影非常感人，旨在反对动物被遗弃。 在法国，每年有 100.000 只动物被遗弃，其中 60.000 在夏季假期。为了遏制这一真正的祸害，基金会 30 Million s d 'amis 及其 赢得比赛的广告公司 Altmann + Pacreau 正在发起一场新的反对动物遗弃的广告活动。 该机构没有谴责那些抛弃宠物的人，而是提出了一种全新的战略和创造性的方法。 这部由 Xavier Giannoli 执导的电影，与核心市场活动相比，采取了完全不同的方向，以积极的方式强调了狗对主人的忠诚。 这部电影以情感的方式展示了一个小女孩和她忠实的伴侣之间的关系，在他们生活的不同和重要阶段。 有了这项运动，基金会 30 Million s d 'amis 愿意改变行为，并收集捐款，以帮助在这个夏季遗弃高峰期的避难所。 一场运动从 7月14日开始以 1 分钟的电视版形式播出，但也在社交媒体上以 2 分钟的全时版本播出。当时也预计会有一个广告牌。
2018 Heartbreaking Pet Campaign
案例简介：Summer is coming, and so is the Fondation 30 Millions d’Amis new campaign with a very touching film to fight against animals abandoning. Each year in France, 100.000 animals are abandoned among which 60.000 during summertime holidays. To contain this real scourge, the Fondation 30 Millions d’Amis and its pitch-winning agency Altmann+Pacreau are launching a new advertising campaign against animals abandoning. Rather than denouncing those who abandons their pets, the agency proposed a totally new strategic and creative approach. The film, directed by Xavier Giannoli, takes a completely different direction compared to its core market campaigns, with a positive approach highlighting the true and unfailing loyalty a dog has to its master. The movie shows in an emotionnal way the relationship between a little girl and her faithful companion, during the different and important stages of their lives. With this campaign, the Fondation 30 Millions d’Amis is willing to change behaviors and collect donations to help shelters during this summertime peak period of abandons. A campaign broadcasted from July 14th in a 1 min TV version format, but also in its full time 2 min version on social media. A billboard is also expected at that time.
2018 令人心碎的宠物运动
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2018 Heartbreaking Pet Campaign
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