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马赛克
案例简介：引入货车时使用传统户外媒体几乎是标准做法。但是对于新的标致专家来说，我们想做的不仅仅是创建一个带有智能标题的视觉效果。我们想在标致和工匠之间建立真正的联系。所以我们必须做一些突出的事情。这就是为什么我们要求一名金属工人、一名瓷砖工人和一名石膏工人在阿姆斯特丹市中心繁忙的 a级交通地点制作一个独特的广告牌来展示他们的工艺。经过几个月的准备，我们的专家确实平铺、粘贴和伪造了与新标致专家的视觉相关的真实艺术品。这不仅产生了引人注目的非常规广告牌，我们还制作了视频材料，我们用来在 YouTube 、 Facebook 和公关上推出富媒体横幅。所有这些都特别针对中小型企业。我们的工匠为新标致专家制造这些非正统户外材料的专业知识与其目标群体建立了相关的真正联系。它超越了 “只是一个广告牌”，反映了标准户外媒体的非常罕见的使用。这是对所有努力工作的工匠的致敬，因此他们真的可以理解。它建立了对细节的热情、对良好材料的信任和对伟大最终结果的追求之间的联系，这一结果定义了工匠和新的标致专家。通过给专家一个平台，我们表明新的标致专家是专家的货车。
马赛克
案例简介：It’s almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That’s why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam. With months of preparation, our experts literally tiled, plastered and forged true works of art related to the visual of the new Peugeot Expert. It not only resulted in eye-catching and unconventional billboards, but we also created video material, which we used to roll out rich media banners on YouTube, Facebook and for PR. All specifically targeted small and medium-sized businesses. The expertise used by our craftsmen to build these unorthodox outdoor materials for the new Peugeot Expert establishes a relevant and true connection with its target group. It goes beyond ‘just a billboard’ and reflects a very uncommon use of the standard outdoor medium. It’s a salute to all craftsmen working hard and as such is something that they really can relate to. And it establishes a connection between a passion for detail, a trust in good material and a quest for a great end result that defines a craftsman and the new Peugeot Expert. By giving a platform to experts we showed that the new Peugeot Expert is the van for experts.
Mosaic
案例简介：引入货车时使用传统户外媒体几乎是标准做法。但是对于新的标致专家来说，我们想做的不仅仅是创建一个带有智能标题的视觉效果。我们想在标致和工匠之间建立真正的联系。所以我们必须做一些突出的事情。这就是为什么我们要求一名金属工人、一名瓷砖工人和一名石膏工人在阿姆斯特丹市中心繁忙的 a级交通地点制作一个独特的广告牌来展示他们的工艺。经过几个月的准备，我们的专家确实平铺、粘贴和伪造了与新标致专家的视觉相关的真实艺术品。这不仅产生了引人注目的非常规广告牌，我们还制作了视频材料，我们用来在 YouTube 、 Facebook 和公关上推出富媒体横幅。所有这些都特别针对中小型企业。我们的工匠为新标致专家制造这些非正统户外材料的专业知识与其目标群体建立了相关的真正联系。它超越了 “只是一个广告牌”，反映了标准户外媒体的非常罕见的使用。这是对所有努力工作的工匠的致敬，因此他们真的可以理解。它建立了对细节的热情、对良好材料的信任和对伟大最终结果的追求之间的联系，这一结果定义了工匠和新的标致专家。通过给专家一个平台，我们表明新的标致专家是专家的货车。
Mosaic
案例简介：It’s almost standard practice to use traditional outdoor media when introducing a van. But for the new Peugeot Expert we wanted to do more than just create a visual with a smart headline. We wanted to establish a true connection between Peugeot and craftsmen. So we had to do something that would stand out. That’s why we asked a metalworker, a tiler and a plasterer to demonstrate their craftsmanship by creating a unique billboard at busy A-class traffic locations in the heart of Amsterdam. With months of preparation, our experts literally tiled, plastered and forged true works of art related to the visual of the new Peugeot Expert. It not only resulted in eye-catching and unconventional billboards, but we also created video material, which we used to roll out rich media banners on YouTube, Facebook and for PR. All specifically targeted small and medium-sized businesses. The expertise used by our craftsmen to build these unorthodox outdoor materials for the new Peugeot Expert establishes a relevant and true connection with its target group. It goes beyond ‘just a billboard’ and reflects a very uncommon use of the standard outdoor medium. It’s a salute to all craftsmen working hard and as such is something that they really can relate to. And it establishes a connection between a passion for detail, a trust in good material and a quest for a great end result that defines a craftsman and the new Peugeot Expert. By giving a platform to experts we showed that the new Peugeot Expert is the van for experts.
马赛克
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Mosaic
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