本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
案例简介：简介: 这是日本主要出版商Shogakukan进行的广告活动，目的是宣传 “Comic Shogakukan Books”，这是服务发行的名称。
案例简介：Synopsis：It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "
日本小学馆漫画手机营销案例
案例简介：简介: 这是日本主要出版商Shogakukan进行的广告活动，目的是宣传 “Comic Shogakukan Books”，这是服务发行的名称。
日本小学馆漫画手机营销案例
案例简介：Synopsis：It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "
暂无简介
日本小学馆漫画手机营销案例
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Synopsis：It is an advertising campaign carried out by the major Japanese publisher Shogakukan to promote the "Comic Shogakukan Books," which is a name of a service distributing "Manga," or comics, on mobile phones, or "Keitai" as they are called in Japan. With young heavy users of Keitai as the primary target, advertising visuals were created by assemblage of two-dimensional bar codes containing URL data. The ads posted in various locations therefore provided direct entrances for accessing the Comic Shogakukan Books' Manga contents as well as becoming an advertising tool with a major impact on the targets. 概要：日本是一个动漫的国度，被称为Made of ‘Mange’ and ‘Keitai’，同时日本的手机普及率也是很高的。为了鼓励年轻人通过手机收看漫画（小学馆的漫画），用一组组有效的二维码组成漫画形象，投放户外，杂志等媒体，用户用手机就能很方便获取官方手机网站链接，进行漫画观看（在日本，使用手机二维码是很常见的一个日常运用了）。Mange：为日本动漫Keitai：为手机少女Shogakukan：日本小学馆，日本出版机构，出版过大量的漫画书，包括多啦A梦、柯南等。Two-dimensional ：二维码
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
