Fall is all about pumpkin spice at just about every restaurant and coffee shop, and Ihop is no exception. The pancake chain has essentially gone away from its Ihob burger promo and is now promoting a beer to accompany its Pumpkin Pancakes.Ihop has joined forces with Keegan Ales to dream up a pancake beer called, well, Ihops, in honor of one of beer’s main ingredients. The limited edition brew – a pumpkin pancake stout – is said to combine pancakes, pumpkins, maple syrup and other pancake ingredients to create an “innovative new flavor profile,” according to a dedicated webpage for the beer on the Ihop site.“Ihop's Best-of-Fall pancakes are back, and they're so pancakin' good, someone shouted, ‘These should be brewed into liquid form!’ And we totally agreed,” stated the website, which went on to say that the plan of the beer is to “blow your mouth's mind by bottling that warm-and-fuzzy feeling of pancakes just in time for fall.”Just in case you were thinking of having a brew with your flapjacks, think again, as the small batch brew (roughly 20 barrels) will only be available in favorite bars and beer festivals in the tri-state (New York, New Jersey and Connecticut) area.The campaign, by Droga5, is to promote the fall pancakesCreditsClient IHOPCampaign Fall PancakesAgency Droga5 NYCreative Chairman David DrogaChief Creative Officer Neil HeymannExecutive Creative Director Scott BellCreative Director Dan KellyCreative Director Todd Rone ParkerSenior Copywriter Nicholas BaumanSenior Art Director Christian ChicoExecutive Design Director Dino SanchezDesign Director Nate MooreSenior Designer Albie EloyJunior Designer Claire JardinCopywriter Rob MellingerPerformance Group Producer Susan TeplinskyChief Creation Officer Sally-Ann DaleDirector of Film Production Jesse BrihnExecutive Producer, Film Tricia Lentini HimotProducer, Film Forrest HoltAssociate Producer, Film Holly SchusslerAssociate Producer, Film Essowe TchalimBusiness Affairs Manager Abigail PressTalent Manager Michelle CramerTraffic Manager Wendy KaplanCo-Director of Interactive Tasha CroninExecutive Producer, Experiential Ryan McGrathChief Intelligence Officer Amy AveryData Strategy Director Ryan MillerData Strategist Robert CohenGroup Account Director Lauren LaValleAccount Director Lauren TomlinsonAccount Manager Giovanna SaffosAssociate Account Manager Janelle WhitehurstSenior Project Manager Ashlee CainClient IHOPChief Marketing Officer Brad HaleyExecutive Director, Consumer Marketing Michael McCarthySenior Analyst, Marketing Amanda TostadoManager, Social and Digital Media Catherine DamFall Pancakes Production Company WoodshopDirector Trevor ShepardExecutive Producer Sam SwisherProducer Ursula Camack iHopsProduction Company Second ChildDirector Paul McGeiverEditor Laura BermudezMotion Designer Carly GussertAssistant Editor Martin KeatingExecutive Producer Scott ChinnProducer Kim SantellaPost Producer Sara MillsFall Pancake Post Production Cut & RunEditor James DonahueManaging Director Lauren HertzbergSenior Producer Marcia WigleyMusic ButterCEO/CCO Andrew ShermanEP Ian JefferiesProducer Kristin KuraishiFreelance Composer Vlad BerkhemerFall Pancakes Finishing WoodshopHead of Post Production Paul WinzeExecutive Producer Sam SwisherFall Pancakes Telecine Co3Colorist Jaime O’BradovichVice President Ashley McKimSenior Producer Kate AspellIHops Pancakes Telecine Nice ShoesColorist Lenny MastrandraExecutive Producer Angela BowenAssociate Producer Elizabeth MitchellFall Pancakes Sound Sonic UnionAudio Mixer Owen ShearerProducer Carolyn Mandlavitz IHops Sound Second ChildAudio Mixer Jesse PetersonProduct Development Partner Keegan AlesTommy Keegan Owner and BrewmasterPatrick Sylvester Head BrewerKevin Van Blarcum BrewerShawn Haran Production AssistantStella Russo Brewery Representative / Sales