The International House of Pancackes is changing its name to promote its line of burgers, and it's a stunt that is already getting plenty of buzz on social media.Ihop restaurants announced that it is going by a new name – Ihob . Since the news broke last week on the brand’s social media sites, more than 30,000 (based on the number of Tweets responding to the Ihob post) people speculated what the change could be with the 'b', guessing everything from bacon to brunch to bananas. The change celebrates the debut of the brand’s new Ultimate Steakburgers, a line-up of seven all-natural burgers, made with 100% USDA choice, Black Angus ground beef that is smashed on the grill to sear in the juices and flavor before being topped with premium ingredients and sandwiched between a buttered and grilled brioche bun.To show the brand is as serious about burgers as it is about its world-famous pancakes, it flipped the 'p' to a 'b' in the chain's iconic name – for the time being – including its Twitter handle. A flagship Ihob restaurant in Hollywood has also been completely burger-fied. The Ihob Ultimate Steakburgers are available nationwide and for a limited time.To spread the news about their new burgers and their new name, Ihob is shouting it from the rooftops. Literally. The campaign from Droga5 puts an overly-excited Ihob manager atop the restaurant's slightly dangerous blue rooftop. From this precarious position, the manager risks life and limb to spread the word, er, the letter change. The spot will air nationally on TV, online and on social media.CreditsAgency: Droga5 NYCreative Chairman: David DrogaExecutive Creative Director: Scott BellExecutive Creative Director: Matt IanCreative Directors: Dan Kelly, Todd Rone ParkerSenior Art Director: Christian ChicoSenior Copywriter: Nicholas BaumanSenior Art Director: Conner TobiasonSenior Copywriter: Craig GerringerArt Director: Vignesh SeshadriCopywriter: Diana PerezDesign Director: Nate MooreDesigner: Albie Eloy Jr.Designer: Lauren KongExperience Designer: James GarveyExecutive Producer, Film: Amanda RevereSenior Producer, Film: Katie HarrisProducer, Film: Zack GrantAssoc. Producer, Film: Essowe TchalimAssoc. Producer, Film: Taylor DonaldsonExecutive Producer, Interactive: Ryan McGrathSenior Producer, Interactive: Andrew PuzzuoliProducer, Media: Aaron MatysBusiness Affairs Manager: Abigail PressChief Strategy Officer: Jonny BauerGroup Strategy Director: Katy AlonzoStrategy Director: Kristen MooneyStrategist: Alex CohenCommunications Strategy Director: Elizabeth HartleySenior Communications Strategist: Parks MiddletonData Strategy Director: Ryan MillerData Strategist: Robert CohenGroup Account Director: Lauren LaValleAccount Director: Lauren TomlinsonAccount Supervisor: Doug KeithAccount Manager: Giovanna SaffAssociate Account Manager: Janelle WhitehurstGroup Project Manager: Bill WilsonProject Manager: Kareem MillerClient: IHOPChief Marketing Officer: Brad HaleyExecutive Director, Consumer Marketing: Michael McCarthyMarketing Analyst: Amanda TostadoProduction Company (Live Action): PrettybirdDirector: Eric WareheimDOP: Andrew WheelerExecutive Producer: Suzanne HargroveProducer: Bernard RahillProduction Company (Tabletop Food): WoodshopDirector: Trevor ShepardExecutive Producer: Sam SwisherProducer: Ursula CamackProduction Company (Experiential): N/A CollectiveDirector of Production: Kevin StarkesCreative Director: Jenn WhitneyProducer: Ariana ShapiroDesigner Drew KaufmanEditorial: Cut + RunEditor: Rob RyangAssistant Editor: James DonahueSenior Producer: Marcia WigleyPost Production - TV: MPC NYColorist: James Tillett​VFX Lead: Warren PaleosProducer, VFX: Elizabeth ThuvanutiProducer, Color: Jenna GabrielPost Production - Social: My Active DrivewayMusic - “Teaser” ButterMusic & Sound Music - “Sign Change” and “Combos” JSM Music SoundSound Lounge Mixer: Glen Landrum