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斯坦福医疗保健: 莫诺的斯坦福医疗保健
案例简介:
斯坦福医疗保健: 莫诺的斯坦福医疗保健
案例简介:
Stanford Health Care: Stanford Health Care by Mono
案例简介:
Stanford Health Care: Stanford Health Care by Mono
案例简介:
斯坦福医疗保健: 莫诺的斯坦福医疗保健
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Stanford Health Care: Stanford Health Care by Mono
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Mono SF's new campaign work for Stanford Health Care unveils the organization’s expanded offerings–their focus is no longer strictly on complex care, but the entire continuum of care from primary care to complex conditions.The fully-integrated campaign includes TV, radio, digital, and print, and overall, aims to broaden perceptions for Stanford Health Care’s brand and capture consumer attention in the crowded San Francisco Bay Area market, where healthcare advertising is highly competitive.The heart of the campaign comes in six TV spots (three :30 & three :15) that broke this week during season premieres on primetime networks across the San Francisco Bay Area. The spots bring to life both science and humanity of Stanford Health Care–juxtaposing scenes of real doctors and researchers working on innovative cures against artistic representations of the human anatomy–a break from the healthcare advertising norm.Following the TV spots will come digital, print and radio, which will start running next week.CreditsAgency: monoClient: Stanford Health Care
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