SECRET FISHING SPOTS|短视频|广告营销案例【ADGuider广告指南】

秘密捕鱼点

案例简介：简要说明 Hutchwilco是新西兰最古老的救生衣制造商。唯一的问题是他们的顾客不断死亡，因为休闲渔民的目标受众在钓鱼时不会告诉任何人他们要去哪里。问题是，不管Hutchwilco的救生衣有多好，如果没有人知道渔民去哪里，如果他们遇到麻烦，找到他们的可能性几乎是不可能的。为了解决这个问题，我们提出了秘密捕鱼点，这是一款iPhone应用程序，允许渔民记录他们的秘密地点，而不会把它们泄露给每个人。当他们出去钓鱼时，他们所做的就是在他们最喜欢的地点在地图上放几个GPS图钉，然后选择他们每次出发时要去的地点。任何人唯一能看到这些景点的时候就是因为某种原因他们不回家。他们提名的亲人可以登录secrefishingspots.co.nz并查看所有图钉。然后，只需按一下按钮，他们就可以将这些坐标直接发送到紧急服务部门。虽然渔民在那里，但该应用程序还允许他们记录在他们的地点捕获的鱼，以及连接到Facebook并吹嘘他们的渔获物。当然，没有透露他们在哪里抓到他们。在整个夏天，该应用程序一直停留在itunes上的前10名免费体育应用程序中，并且已经注册了2,000多个景点，对于那些倾向于不告诉灵魂去哪里的人群来说，这是一笔不小的交易。对于Hutchwilco来说，它建立了一个新的数据库，并建立了直接与客户交谈的完整方式，并了解了有关他们在水上行为的宝贵数据。最重要的是，它为渔民及其家人提供了保护自己安全的宝贵工具。

秘密捕鱼点

案例简介：Brief Explanation Hutchwilco are NZ’s oldest manufacturer of life jackets. The only problem is their customers keep dying, because the target audience of recreational fishermen don’t tell anyone where they’re going when they go fishing. The problem is, no matter how good Hutchwilco’s lifejackets are, if no one knows where fishermen go, the likelihood of finding them if they get in trouble is close to impossible. To combat this, we came up with Secret Fishing Spots, an iPhone app that allows fishermen to log their secret spots, without giving them away to everyone. When they go out fishing, all they do is drop a few GPS pins on the map at their favorite spots, then select the spots they’re going to each time they head out. The only time anyone can see these spots is if for some reason they don’t come home. A loved one they have nominated can log on to secretfishingspots.co.nz and see all their pins. They can then send these coordinates straight to emergency services with the touch of a button. While fishermen are out there the app also lets them log the fish they've caught at their spots, as well as connect to Facebook and boast about their catches. Without revealing where they caught them, of course. Over the summer the app has consistently stayed in the top 10 free sporting apps on itunes, and over 2,000 spots have been registered, quite a big deal for a demographic who tend not to tell a soul where they go. For Hutchwilco, it’s built up a new database and a whole way of talking directly to their customers, as well as learn valuable data about how they behave on the water. Most importantly, it’s provided fishermen and their families with a valuable tool to keep themselves safe.