Expensify Th!$|微电影|广告营销案例【ADGuider广告指南】

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案例简介：描述创造性的想法 1月24日，获得格莱美奖的说唱大亨和big spender 2 Chainz放弃了新的曲目和音乐视频。几天之内，它就成为YouTube Vevo上美国排名第一的嘻哈音乐和视频，观看次数超过1200万次。这也是历史上最精致的产品演示。介绍 “Expensify Th!$” 世界上第一个你可以花钱的音乐视频。Expensify是一款改变游戏规则的应用程序，可让您通过简单地拍摄收据照片来支付费用。我们使用2 chainz创建了原始曲目和互动音乐视频，整合了价值50万美元的收据，并让人们体验了Expensify应用程序。虽然2 chainz过着一个球手的生活，但观众可以拍下视频中出现的所有奢华物品的收据照片，以获得实际的现金报销-这正是该应用程序在现实生活中的工作方式。描述执行这是一种精心策划的方法，所有这些都与2 chainz的新专辑发行相协调。 1.首先，我们与获得格莱美奖的说唱歌手2 Chainz，获得艾美奖的SNL作家和世界著名的制作人Mustard进行了为期数月的合作，以创建有关花钱，展示昂贵物品和整合Expensify的热门曲目。 2.我们制作了世界上第一个您可以花钱的音乐视频: 一个合法的互动音乐视频，整合了价值50万美元的收据，从金色喷气式滑雪板到由海鲜塔提供动力的冰雕跑车，应有尽有。我们让人们体验了改变游戏规则的Expensify应用程序。观众可以拍下照片以获得报销的实际现金。 3.我们让人们从音乐视频中消费物品无处不在: 在狂野的帖子，数字哦，时代广场，Instagram，Facebook，Twitter，Spotify和其他定制的音乐媒体中，通过用应用程序在广告中捕捉收据的照片。 4.这一切都在世界上第一个可花费的超级碗广告中达到高潮，其中包括2张Chainz的冰雕200,000美元兰博基尼的收据。 5-然后，我们将Expensify整合到2 Chainz与Lil Wayne的新专辑中最热门单曲的音乐视频中。

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案例简介：Describe the creative idea On January 24, Grammy-winning rap mogul and big spender 2 Chainz dropped a new track and music video. Within days, it was the #1 trending hip-hop track and video in the U.S. on YouTube’s Vevo, with over 12 million views. It was also the most elaborate product demo in history. Introducing “Expensify Th!$” the world’s first music video you can expense. Expensify is a game-changing app that lets you do your expenses by simply snapping a photo of a receipt. We created an original track and interactive music video with 2 Chainz, integrating half-a-million dollars’ worth of receipts, and got people experiencing the Expensify app. While 2 Chainz lived the life of a baller, viewers could snap a photo of the receipts for all the lavish items that appeared in the video, to get reimbursed actual cash—which is exactly how the app works in real life. Describe the execution This was a seriously masterminded approach, all coordinated with 2 Chainz’s new album launch. 1. First, we embarked on a multi-month collaboration with Grammy-winning rapper 2 Chainz, Emmy-winning SNL writers and world-renowned producer Mustard, to create a hit track about spending money, showcasing expensive items and integrating Expensify. 2. We produced the world’s first music video you can expense: a legit interactive music video integrating half-a-million dollars’ worth of receipts for everything from a gold Jet Ski to an ice-sculpted sports car powered by a seafood tower. We got people experiencing the game-changing Expensify app. Viewers could snap a photo to get reimbursed actual cash. 3. We got people Expensify-ing items from the music video everywhere: in wild postings, digital OOH, Times Square, Instagram, Facebook, Twitter, Spotify and other bespoke music media, by snapping a photo of the receipts in the ads with the app. 4. It all culminated in the world’s first expensable Super Bowl commercial, featuring a receipt for 2 Chainz’s ice-sculpted $200,000 Lamborghini. 5 - We then integrated Expensify into the music video of the hottest single on 2 Chainz’s new album with Lil Wayne.