Global Mood Clocks|短视频|广告营销案例【ADGuider广告指南】

全球情绪时钟

案例简介：总部位于纽约的 WPP 旗下广告公司 Grey Canada 发布了一款独特的信息时钟应用程序来庆祝 2011年的开始: “全球情绪时钟”。" Grey Canada 的执行创意总监 Carl Jones 描述了全球情绪时钟应用程序，该应用程序的灵感来自 “时钟墙” 的经典办公室装饰，该装饰显示了多个全球城市的当地时间。Grey Canada 为虚拟办公室更新了这一概念，提供了一个独特的时钟界面，可以在 Flickr 、 Twitter 和 Google 上显示数据趋势的实时可视化。全球情绪时钟现在已经作为 Mac 和 PC 的 Adobe AIR 应用程序发布，iPhone 版本即将发布。全球情绪时钟通过提取全球主要城市的地理标记数据来工作，包括洛杉矶、纽约和多伦多，以及莫斯科, 里约热内卢和上海。时钟，除了告诉时间，反映了一个城市的 “情绪”，显示了从最新的地理标记照片上传到 Flickr 的主色调, 以及谷歌搜索和推特热门词汇，都是实时的。琼斯说，这款应用不仅是为了功能，也是为了设计和娱乐。“全球情绪时钟有一个简单、现代的设计，作为桌面背景，在办公室看起来很清晰。它为人们提供了一种快速、有趣的方式来发现世界各地正在发生的事情，从娱乐、政治到体育。我们非常有兴趣看到该应用程序将在 2011年捕捉到什么趋势。" 全球情绪时钟是格雷数字团队的一项成就，他们致力于整合搜索和社交媒体来源的数据反馈，并创造一种不引人注目的桌面用户体验。Toby Pilling，Grey Toronto 的开发总监评论道，“我们用 Flex 构建了这个应用，这是一个 Adobe 开源框架，允许我们将全球情绪时钟带到多个平台, 包括闪光灯和手机。多亏了 Adobe AIR 运行时，它可以轻松地部署到 Mac 和 PC 桌面，在那里作为环境用户体验被动运行。"

全球情绪时钟

案例简介：Grey Canada, a WPP-owned advertising agency headquartered in New York, has released a unique inforgraphic clock app to celebrate the start of 2011: “Global Mood Clocks.” Grey Canada’s Executive Creative Director Carl Jones describes the Global Mood Clocks app as inspired by the classic office decoration of a “wall of clocks” that displays local time for multiple global cities. Grey Canada has updated that concept for the virtual office with a unique clock interface that displays real-time visualization of data trends on Flickr, Twitter and Google. Global Mood Clocks has now been released as an Adobe AIR app for Mac & PC, with an iPhone version coming soon. Global Mood Clocks works by pulling geo-tagged data for a diverse selection of major cities around the world, including Los Angeles, New York and Toronto, as well as Moscow, Rio de Janeiro and Shanghai. The clocks, in addition to telling time, reflect the “mood” of a city by showing the dominant colour from the latest geo-tagged photo uploads to Flickr, as well as the top Google search and Twitter trending word, all in real time. The app is intended as much for design and entertainment as function, says Jones. “Global Mood Clocks has a simple, modern design, and looks sharp at the office as a desktop background. It gives people a quick, fun way to discover what’s happening around the world, from entertainment, to politics, to sports. We’re very interested to see what trends will be captured by the app in 2011.” Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience. Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile. Thanks to Adobe AIR runtime, it was easily deployed to Mac and PC desktops, where it runs passively as an ambient user experience.”