本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
第一次剃须
案例简介：写一个关于电影中发生的事情的简短总结 男人的第一次刮胡子是一种成年礼。一个多世纪以来，吉列一直是那一刻的一部分。但是现在是时候庆祝每个人了，无论何时发生。在这部电影中，我们关注了四个跨性别男人的故事，因为他们迈出了重要的第一步。 陪审团的文化/背景信息 近年来，跨性别者社区在赢得认可和尊重方面取得了长足的进步，但在很大程度上代表性不足。流行文化和娱乐中的代表性很少见，正面代表性更是如此。每个人都习惯于在剃须广告中看到经典的方形下巴的cisgender man明星，但他们从未在有关剃须的电影中见过跨性别男人明星。
第一次剃须
案例简介：Write a short summary of what happens in the film A man’s first shave is a rite of passage. For over a century, Gillette has been a part of that moment. But now it's time we celebrated every man, no matter when it happens. In this film, we follow the stories of four transgender men as they take this important first step. Cultural/Context information for the jury The transgender community has made great strides in recent years to earn recognition and respect, but it remains largely underrepresented. Representation in popular culture and entertainment is rare, and positive representation even more so. Everyone is used to seeing the classic square-jawed cisgender man star in shaving commercials, but they've never seen a transgender man star in a film about shaving.
First Shave
案例简介：写一个关于电影中发生的事情的简短总结 男人的第一次刮胡子是一种成年礼。一个多世纪以来，吉列一直是那一刻的一部分。但是现在是时候庆祝每个人了，无论何时发生。在这部电影中，我们关注了四个跨性别男人的故事，因为他们迈出了重要的第一步。 陪审团的文化/背景信息 近年来，跨性别者社区在赢得认可和尊重方面取得了长足的进步，但在很大程度上代表性不足。流行文化和娱乐中的代表性很少见，正面代表性更是如此。每个人都习惯于在剃须广告中看到经典的方形下巴的cisgender man明星，但他们从未在有关剃须的电影中见过跨性别男人明星。
First Shave
案例简介：Write a short summary of what happens in the film A man’s first shave is a rite of passage. For over a century, Gillette has been a part of that moment. But now it's time we celebrated every man, no matter when it happens. In this film, we follow the stories of four transgender men as they take this important first step. Cultural/Context information for the jury The transgender community has made great strides in recent years to earn recognition and respect, but it remains largely underrepresented. Representation in popular culture and entertainment is rare, and positive representation even more so. Everyone is used to seeing the classic square-jawed cisgender man star in shaving commercials, but they've never seen a transgender man star in a film about shaving.
第一次剃须
暂无简介
First Shave
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
