Being a non-native grocery store in Sweden has its challenges. Yet Lidl wants to show why being different is not so bad after all.Created by agency Volt, this dreamlike spot shows a man travelling the length and breadth of Sweden to pick up his groceries in a shopping cart. He journeys through valleys, forests and glaciers before the ad reveals that he was simply daydreaming in Lidl's frozen food section all along.The spot is accompanied by a narration which concisely tells of Lidl's business philosophy, in an attempt to persuade Swedes that its business model can allow them to make savings on their groceries and household goods.CreditsArt Director: Christian JörgensenCopywriter: Johan SundbergAccount Director: Sandra BergmanStrategist: Henrik StampePlanner: Erica Knutsson ThelinAccount manager: Jonna LiljendahlAgency producer: Fabian MannheimerProduction Company: BaconDirector: Tomas JonsgårdenProducer: Magnus ÅkerstedtCinematographer: Henrik StenbergAerial Cinematography: AircamProduction Designer: Johan BrooméStylist: Johanna BorggrenEditor: Gregers DohnTelecine: Oskar Larsson - Tint PostSound Design: Martin Mighetto - ChimneyVFX: Chimney