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Lidl 瑞典零售服务: Lidl Micromarket
案例简介：
Lidl 瑞典零售服务: Lidl Micromarket
案例简介：
Lidl Sweden Retail Services: Lidl Micromarket
案例简介：
Lidl Sweden Retail Services: Lidl Micromarket
案例简介：
Lidl 瑞典零售服务: Lidl Micromarket
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Lidl Sweden Retail Services: Lidl Micromarket
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案例详情
In Sweden, no food chain evokes more emotions than Lidl. You´re either a full-blown fan or a hard to convince skeptic. So why not make opposites meet? That is the general idea behind the new campaign that launches Lidl Micromarket – a new chain of “home stores” available only for true Lidlers who want to help spread the word of smarter shopping and better living. In all channels we brought forward an offer from Lidl stating that “if you invite your most sceptical friends to your home, we’ll give you everything needed to convince them. Lidlers could apply for the box at https://micromarket.lidl.se
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