Shoe Carnival has launched a new campaign, 'New Spin on Back to School' with influencer Zach King. The footwear retailer is breaking through the back-to-school noise with a little practical magic. The new integrated campaign was created by Shoe Carnival’s agency of record 22squared, who partnered with social media celebrity, author and digital magician Zach King to do what he does best: surprise audiences and grab their attention with charming tricks that make everyday life feel nothing less than extraordinary. The campaign includes broadcast, online, digital and social content, featuring Facebook, Instagram and Snapchat.The Shoe Carnival and King partnership reaches teens where they are, with the content they’re craving and consuming daily. It appeals to moms, too, by inviting them to enjoy a fun shopping experience this back-to-school season.22squared partnered with social media celebrity, author and super influencer Zach King on and off camera to create custom content for the Shoe Carnival audience, as well as his own. King played many roles in bringing the campaign to life in collaboration with the 22squared team and the production crew from Humble. He not only stars in the TV and digital videos, he and his team at King Studio also edited the video work, and King himself directed the digital videos. Lastly, King created custom content to run exclusively on his own social channels to leverage his large social following.CreditsCreative CreditsClient: Shoe Carnival CampaignTitle: New Spin on Back to SchoolAgency: 22squaredAgency Location: Atlanta and TampaChief Creative Officer: John StapletonExecutive Creative Director: Kevin BotfeldCreative Director/s: Jennifer Tuel and Mindy AdamsCreative Team: Rachel Damond (Sr Art Director); Natalie Meeks (ACD copywriter); Eduarda Castro (Art Director), and Lindsay Edwards (copywriter)Producers: Karen Burke (Executive Producer); Dana Taji (Sr Producer)Account Director: Ashley KeetleAccount Supervisor: Joanna GrahamPhotographer: Uchechi AnusiemProduction Company: HumbleDirectors: Bright BlackExecutive Producer: Mark KovacsProducer: Jason HaymondEditorial Company: King StudioEditor: Zach King/ Brandon JohnsonExecutive Producer: Elisa LoganPost Production: PostalProducer: Jody PetersAudio Record & Mix: Plush NYCSound Design: Plush NYCColorist: Chris Ryan@Nice Shoes