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    SSE 'Maya'短视频广告营销案例

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    SSE '玛雅'

    案例简介:简要解释 这个迷人的故事看到丛林中最雄伟的类人猿之一离开它绿树成荫的家,探索大城市的能量所提供的奇迹。100% 的 CG 猩猩是为了强调能源公司上交所的行动,以发挥作用。人们可以看到它爬上大楼,在自动扶梯上玩耍,欣赏皮卡迪利广场的明亮灯光。 执行 我们的团队通过创建 100% 的 CG 猩猩推动了 VFX 的边界。首先构建了解剖学上正确的骨骼,从非常松散的阻塞到皮肤的皱纹和毛孔等小细节。目的是创造一种真实的动物照片,以自然的方式移动,到达最小的细节,如肌肉膨胀、皮肤压迫和瞳孔扩张。熟练的动画师创造了每一个动作,然后肌肉被构建在这个上面。肌肉在压力下以正确的方式膨胀,在放松时弯曲,增加了一层细节。鼓胀影响了皮肤和头发,通过压缩映射和复杂的模拟,它们被赋予了真正的自然主义感。我们对眼睛给予了巨大的关注,因为它们需要传达自然主义和情感。这个细节的一个关键例子是,我们在每只眼睛中添加了少量液体,给它一种深度感。我们还建造了一个定制的眼睛钻机,瞳孔根据光线条件扩张和收缩。这只猿是 100% 的 CG,没有真正的猿是为这个广告拍摄的。

    SSE '玛雅'

    案例简介:Brief Explanation This charming story sees one of the jungle’s most majestic apes leave its leafy home and explore the wonders that the energy of the big city has to offer. The 100% CG Orangutan was developed to highlight energy company SSE’s actions to make a difference. It is seen climbing buildings, playing on escalators and appreciating the bright lights of Piccadilly Circus. Execution Our team pushed the boundaries of VFX with the creation of a 100% CG Orangutan. The anatomically correct skeleton was built first, starting from very loose blocking to small details such as wrinkles and pores of the skin. The aim was to create a photo real animal that moved in a natural way, coming down to the smallest details such as bulging of the muscles, skin compression and pupil dilation. Skilled animators created each movement, before muscles were constructed on top of this. The muscles added a layer of detail by bulging in the correct way when under pressure and flexing when relaxed. The bulging affected the skin and hair, which were given a true sense of naturalism through compression mapping and complex simulations. We paid a huge amount of attention to the eyes, as they needed to convey naturalism and emotion. A key example of this detail is that we added a small amount of liquid into each eye, to give it a sense of depth. We also built a custom eye rig in which the pupils dilated and contracted depending on light conditions. This ape is is 100% CG, no real apes were filmed for this ad.

    SSE 'Maya'

    案例简介:简要解释 这个迷人的故事看到丛林中最雄伟的类人猿之一离开它绿树成荫的家,探索大城市的能量所提供的奇迹。100% 的 CG 猩猩是为了强调能源公司上交所的行动,以发挥作用。人们可以看到它爬上大楼,在自动扶梯上玩耍,欣赏皮卡迪利广场的明亮灯光。 执行 我们的团队通过创建 100% 的 CG 猩猩推动了 VFX 的边界。首先构建了解剖学上正确的骨骼,从非常松散的阻塞到皮肤的皱纹和毛孔等小细节。目的是创造一种真实的动物照片,以自然的方式移动,到达最小的细节,如肌肉膨胀、皮肤压迫和瞳孔扩张。熟练的动画师创造了每一个动作,然后肌肉被构建在这个上面。肌肉在压力下以正确的方式膨胀,在放松时弯曲,增加了一层细节。鼓胀影响了皮肤和头发,通过压缩映射和复杂的模拟,它们被赋予了真正的自然主义感。我们对眼睛给予了巨大的关注,因为它们需要传达自然主义和情感。这个细节的一个关键例子是,我们在每只眼睛中添加了少量液体,给它一种深度感。我们还建造了一个定制的眼睛钻机,瞳孔根据光线条件扩张和收缩。这只猿是 100% 的 CG,没有真正的猿是为这个广告拍摄的。

    SSE 'Maya'

    案例简介:Brief Explanation This charming story sees one of the jungle’s most majestic apes leave its leafy home and explore the wonders that the energy of the big city has to offer. The 100% CG Orangutan was developed to highlight energy company SSE’s actions to make a difference. It is seen climbing buildings, playing on escalators and appreciating the bright lights of Piccadilly Circus. Execution Our team pushed the boundaries of VFX with the creation of a 100% CG Orangutan. The anatomically correct skeleton was built first, starting from very loose blocking to small details such as wrinkles and pores of the skin. The aim was to create a photo real animal that moved in a natural way, coming down to the smallest details such as bulging of the muscles, skin compression and pupil dilation. Skilled animators created each movement, before muscles were constructed on top of this. The muscles added a layer of detail by bulging in the correct way when under pressure and flexing when relaxed. The bulging affected the skin and hair, which were given a true sense of naturalism through compression mapping and complex simulations. We paid a huge amount of attention to the eyes, as they needed to convey naturalism and emotion. A key example of this detail is that we added a small amount of liquid into each eye, to give it a sense of depth. We also built a custom eye rig in which the pupils dilated and contracted depending on light conditions. This ape is is 100% CG, no real apes were filmed for this ad.

    SSE '玛雅'

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    SSE 'Maya'

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    广告公司: 恒美 (英国 伦敦) 制作公司: Academy Films

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