With funny scenarios that are both relatable (a bachelor party hangover) and outlandish (an alien invasion), the TV campaign for InnovAsian has fun with the idea that there are countless occasions where getting your Asian food fix in minutes is the ultimate comfort. At a time when frozen food sales are growing, four TV spots use humor and rhymes that play with the catchphrase “InnovAsian occasion” to help consumers remember the brand when they are in the grocery freezer aisle. While many frozen Asian food marketers tend to emphasize their bold, exotic flavors, InnovAsian and Duncan Channon are taking a different approach: using humor to reach a mass audience - including households in the Midwest and South. The spots will run nationally on TV stations in 20 markets and on social media. As part of the TV strategy, two 15-second spots will run during the same commercial break - separated by other marketers’ ads - to reinforce the rhyming message and drive recall.'InnovAsian Occasion' is the first work by Duncan Channon since becoming InnovAsian’s agency of record (AOR) in a new business win for the agency. CreditsClient: InnovAsianDebbie Curdy – Vice President, Marketing & InnovationShaun Madsen – Brand Manager, Consumer BrandsDanielle Mulcahey – Associate Brand ManagerAgency: Duncan ChannonCreativeJohn Kovacevich – Executive creative directorAdam Zash – Senior art directorAndy Whalen – Senior copywriterAccountJamie Katz – Director of account managementNick Gustafson – Account directorSydney McComas – Senior account managerCommunicationsLeslie Diard – Director of communications planningEmily McCormick – Associate director, communications planningKurt Garvey – Communications planning supervisorSteven Jackson – Senior communications plannerProductionRita Ribera Channon – Senior broadcast producerMichelle Mirasol – Project managerStrategyKelleen Peckham – Strategy director-----Production partnersGravy Films – Production CompanyCameron Harris – DirectorTanya Stephens – ProducerBrent Stoller – Executive ProducerLiam Mitchell – Director of PhotographyMichelle Derrick – Production DesignerSpy Films – Vancouver Production ServicesTravis Tetreault – Assistant DirectorKristi Lippa – Production ManagerCut + RunSean Stender – EditorBeth Cohon + Sebastian Tibbs – Assistant EditorCut + Run SF – EditorialDeanne Mehling – Executive ProducerCassandra Guardado + Caylee Banz – ProducerCreative Technology SF – TelecineAdam Berk – ColoristMelanie Bass – Color ProducerJogger – OnlineMatt Trivan – Flame ArtistOne UnionSenior Engineer – Joaby DealSqueak E Clean (sound for Alien Invasion & Rough Vacation)Head of Production – Amy CrillySound Design – Drew FischerProducer – Amanda Patterson