Our Other Rock Stars|短视频|广告营销案例【ADGuider广告指南】

我们的其他摇滚明星

案例简介：坚硬的岩石加州洛杉矶 2012年2月8日: 总部位于洛杉矶的推荐媒体总监亨利 · 霍布森与邓肯/Channon 合作，为硬石咖啡馆推出了新的: 30 “我们的其他摇滚明星”。现场的特色是一个硬石咖啡馆的厨师展示了他对烹饪的热情和表演技巧，以及他坚韧不拔的摇滚明星酷。导演亨利 · 霍布森说，“这是关于引导这位英国摇滚明星深埋在我内心深处。旁边是内心的赫斯顿 · 布鲁门塔尔，或马可 · 皮埃尔 · 怀特。开发 “我们的其他摇滚明星” 很有趣，它充满了表演者在短短几秒钟的屏幕时间内塑造它的能量和姿态, 捕捉英雄的狂妄自大和氛围。这是我在寻找的线索，是汽车、行李牌、衣服、散步，还是入口或后台走廊？每个元素都带来了一点摇滚，真正强调了他作为摇滚厨师的真实身份。" “我们的其他摇滚明星” 以一辆光滑的黑色城市汽车穿过隧道开始。主角出现了: 皮夹克、骷髅戒指和黑色袋子。他走在一条光滑的小巷里，大概是在去演出的路上。穿过大楼的后门后，他开始在熙熙攘攘的大厅里漫步。门向他的目的地敞开，我们可以听到人群的轰鸣声。我们的摇滚明星脱下夹克准备做饭。他平静地扣上厨师的罩衫，开始工作。我们看到并听到多汁的西红柿、生菜的嘎吱嘎吱声和烤架的嘶嘶声。当他展示他的作品时，一个多汁的汉堡，堆满了作品，我们在背景中切到我们的厨师，伴随着标语 “见见我们的其他摇滚明星”。" 关于推荐媒体推荐媒体是一个商业和新媒体资源，致力于支持全球最优秀的电影制作人和数字艺术家。制作专家 Stephen Dickstein 、 Phillip Detchmendy 和 Jeff Rohrer 与客户合作，共同创造了该行业一些顶级人才的杰出业绩，他们汇集了三位高管国际公认的工作。推荐的团队旨在让每个项目都与众不同。

我们的其他摇滚明星

案例简介：HARD ROCK Los Angeles, CA February 8, 2012: Los Angeles-based Recommended Media director Henry Hobson teams up with Duncan/Channon to launch the new :30 “Our Other Rock Stars” for Hard Rock Café. The spot features a Hard Rock Café chef displaying his passion and showmanship for cooking, as well as his gritty rock star cool. Says director Henry Hobson, “It was about channeling the British rock star buried deep inside me. Alongside the inner Heston Blumenthal, or Marco Pierre White. Developing 'Our Other Rock Stars' was a lot of fun, bottling the energy and poise that a performer has to frame it in a few short seconds of screen time, capturing the swagger and vibe of the hero. It was the clues that I was looking for, is it the car, the luggage tag, the clothes, the walk, or is it the entrance or backstage hallway? Each element brought a touch of rock to really emphasize the reveal of his true identity as a rock and roll chef.” “Our Other Rock Stars” opens with a sleek black town car traveling through a tunnel. The main character emerges: leather jacket, skull ring, and black bag in tow. He walks down a slick alleyway, presumably on his way to a gig. After entering through the back door of the building, he begins strolling through the bustling halls. The door opens to his destination and we can hear the roar of a crowd. Our rock star throws off his jacket in preparation… to cook. He calmly buttons up his chef smock and begins his work. We see and hear the juicy tomatoes, the crunch of lettuce, and the sizzle of the grill. As he presents his creation, a juicy burger, piled high with the works, we cut to our chef in the background, accompanied by the tagline “Meet Our Other Rock Stars.” About Recommended Media Recommended Media is a commercial and new media resource committed to supporting the finest filmmakers and digital artists worldwide. Bringing together three executives with distinguished track records for launching some of the industry’s premier talent, production experts Stephen Dickstein, Phillip Detchmendy and Jeff Rohrer collaborate with clients to produce award-winning, internationally recognized work. The Recommended team aims to make each and every project exceptional.