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踏板-tacular
案例简介：今年夏天，参观科罗拉多州柯林斯堡新比利时酿造区的游客可以在滚石封底上的印刷广告中摆姿势。整页广告已经变成了一个全尺寸的照片集。该活动由丹佛耕耘广告与设计公司发起。这则广告是为比利时的新款旗舰胖轮胎啤酒制作的，描述了一名男子和一名女子在啤酒标志性的胖轮胎自行车的踏板上保持平衡，然后在松弛的绳子上保持平衡。这是一个关于脂肪轮胎啤酒平衡酿造的异想天开的声明，也是对啤酒厂 2010 届脂肪自行车巡回赛的参考, 访问了从芝加哥到奥斯汀到洛杉矶再到西雅图的十个西部城市。广告的真人大小娱乐现在毗邻啤酒厂公共旅游的品酒室。在吸入之前 (或之后; 所有道具都焊接到位)，游客可以在自行车上 “平衡” 地拍照，并将照片上传到新比利时的 Facebook 页面,参加比赛，赢得十艘定制设计的毛毡单速巡洋舰中的一艘，就像比利时新的酿造瓶盖和标志一样，这些巡洋舰将从阵亡将士纪念日到劳动节每周赠送一次。
踏板-tacular
案例简介：Visitors touring the grounds of New Belgium Brewing, Fort Collins, Colo., this summer can pose within a print ad that appears on the back cover of Rolling Stone, among other places. The full page ad has been turned into a full size photo set. The campaign is by Cultivator Advertising & Design, Denver. The ad, for New Belgium’s flagship Fat Tire Ale, depicts a man and a woman balanced on the pedals of the beer’s signature fat tire bike, in turn balanced on a slack-rope. It is meant as a whimsical statement about Fat Tire Ale’s balanced brewing, and also as a reference to the brewery’s 2010 Tour de Fat bike festival, which visits ten western cities from Chicago to Austin to L.A. to Seattle. A life size recreation of the ad is now adjacent to the tasting room on the brewery’s public tour. Before imbibing (or after; all props are solidly welded in place) visitors can photograph themselves “balanced” on the bike and, by uploading the shot to New Belgium’s Facebook page, enter to win one of ten custom-designed Felt single-speed cruisers—just like in the New Belgium Brewing bottle cap and logo—that will be given away weekly from Memorial Day to Labor Day.
Pedal-tacular
案例简介：今年夏天，参观科罗拉多州柯林斯堡新比利时酿造区的游客可以在滚石封底上的印刷广告中摆姿势。整页广告已经变成了一个全尺寸的照片集。该活动由丹佛耕耘广告与设计公司发起。这则广告是为比利时的新款旗舰胖轮胎啤酒制作的，描述了一名男子和一名女子在啤酒标志性的胖轮胎自行车的踏板上保持平衡，然后在松弛的绳子上保持平衡。这是一个关于脂肪轮胎啤酒平衡酿造的异想天开的声明，也是对啤酒厂 2010 届脂肪自行车巡回赛的参考, 访问了从芝加哥到奥斯汀到洛杉矶再到西雅图的十个西部城市。广告的真人大小娱乐现在毗邻啤酒厂公共旅游的品酒室。在吸入之前 (或之后; 所有道具都焊接到位)，游客可以在自行车上 “平衡” 地拍照，并将照片上传到新比利时的 Facebook 页面,参加比赛，赢得十艘定制设计的毛毡单速巡洋舰中的一艘，就像比利时新的酿造瓶盖和标志一样，这些巡洋舰将从阵亡将士纪念日到劳动节每周赠送一次。
Pedal-tacular
案例简介：Visitors touring the grounds of New Belgium Brewing, Fort Collins, Colo., this summer can pose within a print ad that appears on the back cover of Rolling Stone, among other places. The full page ad has been turned into a full size photo set. The campaign is by Cultivator Advertising & Design, Denver. The ad, for New Belgium’s flagship Fat Tire Ale, depicts a man and a woman balanced on the pedals of the beer’s signature fat tire bike, in turn balanced on a slack-rope. It is meant as a whimsical statement about Fat Tire Ale’s balanced brewing, and also as a reference to the brewery’s 2010 Tour de Fat bike festival, which visits ten western cities from Chicago to Austin to L.A. to Seattle. A life size recreation of the ad is now adjacent to the tasting room on the brewery’s public tour. Before imbibing (or after; all props are solidly welded in place) visitors can photograph themselves “balanced” on the bike and, by uploading the shot to New Belgium’s Facebook page, enter to win one of ten custom-designed Felt single-speed cruisers—just like in the New Belgium Brewing bottle cap and logo—that will be given away weekly from Memorial Day to Labor Day.
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